{"id":23858,"date":"2023-06-01T00:00:08","date_gmt":"2023-06-01T00:00:08","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=23858"},"modified":"2024-07-08T16:39:59","modified_gmt":"2024-07-08T20:39:59","slug":"lower-cost-care-0623","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/lower-cost-care-0623\/","title":{"rendered":"The Value of Lower-Cost Care"},"content":{"rendered":"

Just wanted to comment on Dr. Emily M. Tincher\u2019s Viewpoint, \u201cMore Care for More Pets\u201d<\/a> [April\/May 2023].<\/p>\n

I started a lower-cost walk-in clinic in 2010 that quickly became very busy. The clinic\u2019s average client transaction was about $80 to $100, as I saw mostly routine preventive medicine<\/a> cases and treated ill animals. On an average seven-hour day, I would see about 40 pets. Many owners couldn\u2019t see their regular veterinarian for two weeks, and all the pet needed was a Bordetella vaccination. I can\u2019t believe those clinics were so busy that a five- to 10-minute vaccine visit wasn\u2019t available.<\/p>\n

Dr. Tincher was right on with the three drivers of pet owners: convenience, optionality and cost. My high-volume, lower-cost practice proved that if you focus on those three things, you will be very successful. My practice profited on volume and, after five years, was grossing over $2 million and showing an 18% profit.<\/p>\n

Then, I sold it to a corporation whose only business model was profit. Surgeries went up $100, and the average client transaction was pushed to the $150 to $175 range. Clients left, employees left, and so did I.<\/p>\n

My hope is that veterinarians take charge of practices and not investors pushing corporation owners to raise prices higher, leaving many clients without basic care for their pets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dr.<\/p>\n","protected":false},"author":442,"featured_media":4076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[406],"tags":[],"class_list":["post-23858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-june-july-2023","column-viewpoints","clinical_topics-letters-to-the-editor"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nThe Value of Lower-Cost Care | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"My high-volume, lower-cost veterinary practice proved that if you focus on those three things, you will be very successful.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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