{"id":23551,"date":"2023-04-01T00:00:26","date_gmt":"2023-04-01T00:00:26","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=23551"},"modified":"2023-03-30T21:57:09","modified_gmt":"2023-03-30T21:57:09","slug":"the-professional-you-getting-technical-0423","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/the-professional-you-getting-technical-0423\/","title":{"rendered":"The Professional You"},"content":{"rendered":"

The veterinary industry has long struggled to achieve the same professional respect that human health care enjoys. Why shouldn\u2019t we have it? We work just as hard and, in many cases, have the same level of education and medical knowledge. It can be argued that our understanding is broader because our patients can\u2019t tell us where things hurt. What are we doing wrong, and what can we do differently?<\/p>\n

Let\u2019s start with our professional image. How we present ourselves speaks louder than words. We focus on patient and client care but often forget how vital \u201cimage care\u201d is. How you present yourself will be judged by those deciding to pay for your services \u2014 first-time clients and pet owners who have come to you for years.<\/p>\n

A professional image also applies to your building, grounds, employees and printed or posted materials. Let\u2019s explore this further.<\/p>\n

Facility Assessment<\/strong><\/h3>\n

Perform an unbiased review of your veterinary practice from the outside in. Sometimes, we don\u2019t recognize our messes or problem areas because we see them every day. Instead, bring in an objective observer. A trusted colleague who doesn\u2019t work at your hospital will deliver an unbiased perspective. If just you, walk through the practice as if you\u2019re seeing it for the first time as a client. Start outside, and don\u2019t underestimate the importance of curb appeal. For example:<\/p>\n