{"id":23272,"date":"2023-02-10T23:49:58","date_gmt":"2023-02-10T23:49:58","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=23272"},"modified":"2023-02-10T23:49:58","modified_gmt":"2023-02-10T23:49:58","slug":"new-oncology-weight-loss-pet-food","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/new-oncology-weight-loss-pet-food\/","title":{"rendered":"Hill\u2019s and Purina Prepare New Therapeutic Diets"},"content":{"rendered":"

Two major pet food manufacturers are introducing different therapeutic diets, one for feline and canine oncology patients and the other to promote healthy weight loss in dogs.<\/p>\n

Hill\u2019s Pet Nutrition will launch ONC Care, a Prescription Diet formulated to promote better food intake in oncology patients. The formula will be available in wet and dry varieties in March.<\/p>\n

\u201cWith Prescription Diet ONC Care, we provide veterinary professionals with a powerful new tool they can confidently recommend to pet parents to keep their pets eating and help them maintain a good quality of life,\u201d said Karen Shenoy, DVM, the U.S. chief veterinary officer at Hill\u2019s.<\/p>\n

The ONC diet\u2019s highly digestible protein helps pets maintain muscle mass, energy and strength, according to the company. ONC includes a prebiotic blend formulated to nourish the gut microbiome<\/a> and provide consistent stool quality. In addition, the kibble is designed to be softer and easier to chew.<\/p>\n

Hill\u2019s reported that no veterinary standard has been established for the nutritional needs<\/a> of oncology patients and that no other therapeutic food is available for those pets.<\/p>\n

Meanwhile, Nestl\u00e9 Purina PetCare will release OM Metabolic Response+Joint Mobility Canine Formula in March. The dry Purina ProPlan Veterinary Diet reduces select pro-inflammatory cytokines and is formulated to help dogs lose fat and minimize muscle loss.<\/p>\n

According to Purina, a six-month clinical trial demonstrated that dogs on OM lost significantly more body fat and had minimal lean body mass loss compared with dogs on a control diet.<\/p>\n

\u201cThe metabolic diet has a unique nutrient profile, including a 3-to-1 protein-to-starch ratio, natural fiber, l-carnitine and isoflavones to support healthy weight loss, as well as a high level of omega-3 fatty acids and glucosamine for joint and cartilage health,\u201d said Jason Gagn\u00e9, DVM, DACVIM (Nutrition), the director of veterinary technical communications at Purina Pro Plan Veterinary Diets.<\/p>\n","protected":false},"excerpt":{"rendered":"

ONC Care supports oncology patients, while OM Metabolic Response+Joint Mobility promotes canine weight loss.<\/p>\n","protected":false},"author":36,"featured_media":23273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-23272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news","clinical_topics-veterinary-products"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nHill\u2019s and Purina Prepare New Therapeutic Diets | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"ONC Care is for oncology patients, and OM Metabolic Response+Joint Mobility Canine Formula helps dogs lose weight and minimize muscle loss.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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