{"id":22817,"date":"2022-12-01T00:00:26","date_gmt":"2022-12-01T00:00:26","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=22817"},"modified":"2022-11-21T18:44:50","modified_gmt":"2022-11-21T18:44:50","slug":"editor-letter-repeat-business-120122","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/editor-letter-repeat-business-120122\/","title":{"rendered":"Repeat Business"},"content":{"rendered":"

A 2021 industry survey found that 27% of veterinary practices offer pet wellness plans, and 60% of those that do charge a monthly fee. It\u2019s a model that\u2019s working well at Thrive Pet Healthcare, which expects its membership program<\/a> to reach 100 of its primary care hospitals by Dec. 31, 2022.<\/p>\n

The Thrive Plus plan, charging $14.95 a month per dog or cat, promises unlimited free exams, 10% off veterinary services and boarding fees, and unlimited $5 basic nail trims.<\/p>\n

Thrive Pet Healthcare\u2019s new chief operating officer, Angela Jaskolski, sees the program as a way to improve access to veterinary care at a price that\u2019s easier on pet owners\u2019 wallets.<\/p>\n

\u201cThe exam fee can often be a barrier leading to a wait-and-see mentality for clients,\u201d she said. \u201cWe want to remove any barrier to providing care at the first sign of illness and encourage regular preventive care.\u201d<\/p>\n

The company, which operates 350 primary, acute and specialty hospitals, promotes an easy-to-understand menu of wellness plan amenities \u2014 just exams<\/a>, nail trims and fee discounts.<\/p>\n

\u201cWellness programs have become so complex, with so many variations, we tried to keep our membership as simple as possible, with the greatest benefit,\u201d Jaskolski said.<\/p>\n

She volunteered this advice to practices looking for a recurring revenue stream and returning patients:<\/p>\n