{"id":22638,"date":"2022-10-01T00:00:04","date_gmt":"2022-10-01T00:00:04","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=22638"},"modified":"2022-10-19T20:44:01","modified_gmt":"2022-10-19T20:44:01","slug":"brianne-morrow-qa-1022","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/brianne-morrow-qa-1022\/","title":{"rendered":"Making a Difference in Pet Nutrition"},"content":{"rendered":"<p style=\"font-weight: 400;\">Brianne Morrow, LVT, VTS (Nutrition), wasn\u2019t the first child who wanted to become a veterinarian after reading the James Herriot series \u201cAll Creatures Great and Small,\u201d and she won\u2019t be the last. \u201cThrough grade school, I never wavered about my future career aspirations until I had the opportunity in high school to job-shadow at one of our local veterinary hospitals, where I could see the inner workings,\u201d she said. \u201cI had great respect for veterinarians. However, I was completely impressed and felt immediately connected to the capabilities and vital importance of veterinary technicians.\u201d<\/p>\n<hr \/>\n<h3><span style=\"color: #008000;\">EDITOR\u2019S NOTE<\/span><\/h3>\n<p style=\"font-weight: 400;\">This article is the sixth in a series on veterinary nurse empowerment and the people accomplishing great things in the field.<\/p>\n<hr \/>\n<p style=\"font-weight: 400;\">In 2006, Morrow earned an associate degree in veterinary science technology and passed the <a href=\"https:\/\/todaysveterinarynurse.com\/personal-professional-development\/veterinary-nurse-technician-job-retention\/\">Veterinary Technician National Examination<\/a> to become a licensed veterinary technician in New York. The following year, she completed a bachelor\u2019s degree in physical anthropology.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>\u2018My Next Best Move\u2019<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Like many veterinary technicians, Morrow spent the first few years of her career working in private practice, including at an emergency hospital. Then, after four years, she switched to an industry career with pet food maker Royal Canin USA, where today she is a senior scientific communications technician.<\/p>\n<p style=\"font-weight: 400;\">\u201cMaking the transition from working in clinics to the corporate world could have been terrifying, but it truly felt like my next best move in my development and career journey,\u201d she said. \u201cI had the good fortune to take a leap and accepted my first role with Royal Canin USA as a veterinary district manager in sales. The move showed me there were many engaging career paths for veterinary technicians.\u201d<\/p>\n<p style=\"font-weight: 400;\">During her time at Royal Canin, Morrow has become Fear Free certified and achieved her veterinary technician specialist designation in nutrition, an area she always believed was critical when caring for animals, not only in veterinary practice but also on the farm where she grew up.<\/p>\n<p style=\"font-weight: 400;\">\u201cSeeing how nutrition consistently played a large role in my veterinary nursing skills, I was intrigued by the idea of learning even more about the role a veterinary technician can play in educating pet owners on proper nutrition,\u201d Morrow said. \u201cAfter much thinking and recognizing that I could advance myself professionally in an authentic manner to serve more pets, I worked incredibly hard to earn my VTS (Nutrition) in 2018.\u201d<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Sharing the Wisdom<\/strong><\/h3>\n<p style=\"font-weight: 400;\">In 2018, she put her specialty knowledge to good use when she launched a Royal Canin initiative called the Pet Nutrition Advisor Program, which helps technicians lead <a href=\"https:\/\/todaysveterinarybusiness.com\/pet-food-nutrition-advice\/\">nutrition conversations<\/a> with clients.<\/p>\n<p style=\"font-weight: 400;\">\u201cOne of my favorite days was when I received a message from a credentialed veterinary technician who completed the program,\u201d she said. \u201cShe thanked me for reinvigorating her passion for the profession after being in the field for 30 years.\u201d<\/p>\n<p style=\"font-weight: 400;\">Morrow recently celebrated her 12th anniversary at Royal Canin. Today, she trains new associates on veterinary health nutrition, develops educational content through a technician\u2019s lens and mentors fellow associates on their professional development.<\/p>\n<p style=\"font-weight: 400;\">As for the <a href=\"https:\/\/todaysveterinarynurse.com\">technician profession<\/a>, she believes that small actions can cast a ripple of change for individuals, teams and the industry.<\/p>\n<p style=\"font-weight: 400;\">\u201cFirst and foremost, from a practice perspective that is immediately actionable, we must start caring for each other,\u201d she said. \u201cWe have each other\u2019s back with that fractious cat or the assist with an elusive IV placement. Remember that camaraderie and to support each other with empathy, trust and courage.\u201d<\/p>\n<p style=\"font-weight: 400;\">Burnout is a challenge for veterinary professionals. To combat it, Morrow, the current president of the Academy of Veterinary Nutrition Technicians, suggests getting involved in a state technician organization.<\/p>\n<p style=\"font-weight: 400;\">\u201cTake on a new adventure like writing for one of the veterinary technician magazines or journals, or create a case study,\u201d she said.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Employer Responsibilities<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Switching to a new role can be energizing and uplifting, Morrow said.<\/p>\n<p style=\"font-weight: 400;\">\u201cThere are so many roles out there for veterinary technicians, so a change of pace or scenery may help reinvigorate those who are feeling a bit stuck,\u201d she said. \u201cThe change could also be going from general practice to specialty or to pathology or industry.\u201d<\/p>\n<p style=\"font-weight: 400;\">Throughout her career, she recognized that the employer\u2019s role in empowering technicians is essential and critical.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt\u2019s important for employers to create a practice culture of trust, teamwork and collaboration among both employees and their clients,\u201d she said. \u201cCreating this culture within a practice provides the opportunity for technicians to perform at the top of their license.\u201d<\/p>\n<p style=\"font-weight: 400;\">She pointed out that high-performing technicians can use the array of capabilities they\u2019ve been trained on to serve more pets and bring in more revenue for the veterinary practice.<\/p>\n<p style=\"font-weight: 400;\">\u201cConsider initiating technician appointments for specific parameters,\u201d she said. \u201cWith those added dollars, a practice should ensure they are compensating their technicians appropriately.\u201d<\/p>\n<p style=\"font-weight: 400;\">She said employers could do other things to support professional growth and personal satisfaction. These include:<\/p>\n<ul>\n<li>Encouraging technicians to pursue an area of practice in which they have a passion.<\/li>\n<li>Expanding continuing education budgets to include travel expenses and event registration (and not requiring technicians to use their precious paid time off).<\/li>\n<li>Recognizing technicians for a job well done.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">With so much work to be done, Morrow finds her biggest challenge is common for many people: wanting to do so much but having limited time and resources to achieve every goal. Among her strategies to make her dreams a reality is blocking her calendar to create time for creative thinking and project work while weaving in family commitments.<\/p>\n<p style=\"font-weight: 400;\">\u201cThis has helped me protect the space I needed to get my objectives completed, create accessible space and give myself recharging time,\u201d she said. \u201cI\u2019ve learned the secret to work-life balance for me is that it\u2019s not something you can just check a box and be done. I don\u2019t always nail it, but I give myself a lot more grace, recognizing I\u2019m not alone in balancing.\u201d<\/p>\n<hr \/>\n<h3 style=\"font-weight: 400;\"><span style=\"color: #008000;\"><strong>MEET BRIANNE MORROW<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Age:<\/strong> 40<\/li>\n<li><strong>Home:<\/strong> Castleton-on-the-Hudson, New York<\/li>\n<li><strong>Employed:<\/strong> Royal Canin USA<\/li>\n<li><strong>Credentials:<\/strong> Licensed veterinary technician, VTS (Nutrition)<\/li>\n<li><strong>Years active:<\/strong> 16<\/li>\n<li><strong>Pets:<\/strong> Australian shepherd mix, Wally; golden\/boxer\/pit mix, Magik; domestic long hair, Dundee; domestic medium hair, Ruth Bader Ginspurr<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brianne Morrow leaped from private practice to the corporate world, landing at Royal Canin.<\/p>\n","protected":false},"author":34,"featured_media":22639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[395],"tags":[],"class_list":["post-22638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-october-november-2022","clinical_topics-veterinary-nursing"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making a Difference in Pet Nutrition | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Like many veterinary technicians, Brianne Morrow spent the first few years of her career working in private practice.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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