{"id":22186,"date":"2022-08-01T00:00:53","date_gmt":"2022-08-01T00:00:53","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=22186"},"modified":"2022-07-26T18:15:47","modified_gmt":"2022-07-26T18:15:47","slug":"veterinary-value-proposition","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/","title":{"rendered":"Getting Back to Basics"},"content":{"rendered":"<p style=\"font-weight: 400;\">Swamped with patients during the pandemic, many veterinary practices weren\u2019t interested in drumming up additional business. However, that wasn\u2019t the case everywhere, and when the next recession comes, boosting revenue might become a more significant issue, even at busy hospitals. So, how to bring in more business? By first analyzing where the problem really lies.<\/p>\n<p style=\"font-weight: 400;\">Ask yourself what\u2019s happening that you think can be fixed with more business. If your profitability is lower than you\u2019d like, more patient visits might not be the only or best solution. Are the declining profits due to higher expenses? If so, what\u2019s driving the costs higher? Is it inflation or poor management? Areas to review include your inventory, the efficiency and productivity of your doctors and other team members, and the return on marketing.<\/p>\n<p style=\"font-weight: 400;\">If the desire for more business is due to fewer transactions, declines in revenue and new clients, or poor client retention, the reasons might include:<\/p>\n<ul>\n<li>A negative value proposition.<\/li>\n<li>High prices.<\/li>\n<li>Not enough doctors and other staff.<\/li>\n<li>Poor communication of recommendations.<\/li>\n<li>Substandard client service.<\/li>\n<li>Bad marketing.<\/li>\n<\/ul>\n<h3 style=\"font-weight: 400;\"><strong>Why Us?<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Your value proposition summarizes why a pet owner should pick your practice over another. If your management team can\u2019t succinctly define the value proposition and explain it to pet owners in person and through marketing, then clients certainly won\u2019t see it.<\/p>\n<p style=\"font-weight: 400;\">One way to define your value proposition is to compare your practice against local competitors. Most people deciding where to take their pet can\u2019t judge the quality of the medical care, so they look at convenience and services.<\/p>\n<p style=\"font-weight: 400;\">Consider what is unique about your practice. For example, are you accredited by the American Animal Hospital Association? Do you offer services that the others don\u2019t, such as <a href=\"https:\/\/todaysveterinarynurse.com\/integrative-alternative-medicine\/veterinary-regenerative-medicine-for-pain-management\/\">acupuncture<\/a> or homeopathy? Do you have pay-by-the-month wellness plans? All those factors might be points of difference. The more uniqueness, the more likely pet owners will choose your practice, assuming you have what they want.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>What Makes You Special?<\/strong><\/h3>\n<p style=\"font-weight: 400;\">In addition, review how your practice and the others are similar. These are points of parity. It\u2019s vital to understand points of difference and parity when defining your value proposition. For example, if every practice in your community is open until 5 p.m. Saturday, promoting that fact has limited value because a potential client can go anywhere. Instead, focus on what is truly different about your practice.<\/p>\n<p style=\"font-weight: 400;\">If nothing\u2019s unique, do something about it. What new services could you provide? How can you make a client\u2019s visit more convenient and distinctive? If your practice isn\u2019t special, pet owners might simply search for the lowest prices.<\/p>\n<p style=\"font-weight: 400;\">Next, honestly evaluate your practice from the client\u2019s viewpoint. For example, do pet owners enjoy the experience? If they regularly must wait after arriving for a scheduled appointment, or their calls aren\u2019t returned, or they find errors in their invoices every time they check out, no wonder your business isn\u2019t growing.<\/p>\n<p style=\"font-weight: 400;\">Finally, think about getting rid of toxic employees and fixing your systems. There\u2019s no point in trying to <a href=\"https:\/\/todaysveterinarybusiness.com\/be-the-center-of-attraction\/\">attract new clients<\/a> if their first visit is destined to be terrible.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>The Fee Factor<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Understand that prices can\u2019t be separated from value. It\u2019s not enough to say, \u201cThe average practice charges $350 for an abdominal ultrasound, so we will, too.\u201d Some practices can charge $400 because they communicate well, show a lot of empathy for pets and their owners, see clients on time, and follow up promptly. Other practices have trouble charging $200 because the service experience is poor.<\/p>\n<p style=\"font-weight: 400;\">Clients don\u2019t care what a service costs you, so don\u2019t use inflation as an excuse for price increases that aren\u2019t accompanied by value. Value and price must correlate.<\/p>\n<p style=\"font-weight: 400;\">If a <a href=\"https:\/\/todaysveterinarybusiness.com\/4-staffing-solutions\/\">core issue is staffing<\/a>, are your transactions declining because you don\u2019t have enough doctors? While almost every U.S. business has a hiring problem, some deal with it better than others. Those that continue to find and keep employees enjoy a great culture, pay well, and demonstrate genuine concern and respect for their team members. How does your practice stack up?<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Words Matter<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Communication is critical in conveying value and encouraging pet owners to accept your recommendations. It\u2019s not enough to tell a client what a pet needs. The advice needs to be clear and focused on the benefits of importance to the pet owner. Words matter. What will the owner of an itchy dog think if a veterinarian says, \u201cThere is allergy testing if you really want to do that,\u201d or a technician says to the owner of a pet with bad teeth, \u201cAt some point, you might want to get this dental done; it\u2019s just a suggestion\u201d? The client probably won\u2019t follow the recommendation because its importance to the pet\u2019s health isn\u2019t crystal clear.<\/p>\n<p style=\"font-weight: 400;\">If business is slow, marketing might be part of the problem. Posting a few things on Facebook and hoping that\u2019s enough isn\u2019t sufficient. Communication to current and potential clients needs to target the audience you want to attract and emphasize your practice\u2019s unique aspects. Spending a lot of money on marketing and not getting the desired results is easy. Instead, work with an expert who can help you design an outstanding marketing plan and measure the results.<\/p>\n<p style=\"font-weight: 400;\">A practice can do many things to increase business, but not all will be right for every hospital. Identify what is holding back your clinic, fix the internal problems and reach out to the clients you want to see.<\/p>\n<hr \/>\n<h3 style=\"font-weight: 400;\"><span style=\"color: #008000;\"><strong>BY THE NUMBERS<\/strong><\/span><\/h3>\n<p style=\"font-weight: 400;\">According to a Veterinary Hospital Managers Association survey, 22% of practices raised the price of non-shopped services by an average of 10%\u00a0or more in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your hospital is underperforming, define your value proposition, diagnose any other problems and make the necessary fixes.<\/p>\n","protected":false},"author":211,"featured_media":22220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[365],"tags":[],"class_list":["post-22186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aug-sept-2022","column-take-charge","clinical_topics-client-communication","clinical_topics-practice-management"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Getting Back to Basics | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"If your hospital is underperforming, define your value proposition, diagnose any other problems and make the necessary fixes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Back to Basics\" \/>\n<meta property=\"og:description\" content=\"If your hospital is underperforming, define your value proposition, diagnose any other problems and make the necessary fixes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T00:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Take-Charge-0822.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/\"},\"author\":{\"name\":\"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/3ebcafa9e3a3074f15eaf47650cfae75\"},\"headline\":\"Getting Back to Basics\",\"datePublished\":\"2022-08-01T00:00:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/\"},\"wordCount\":958,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/08\\\/Take-Charge-0822.jpg\",\"articleSection\":[\"August\\\/September 2022\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/\",\"name\":\"Getting Back to Basics | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/08\\\/Take-Charge-0822.jpg\",\"datePublished\":\"2022-08-01T00:00:53+00:00\",\"description\":\"If your hospital is underperforming, define your value proposition, diagnose any other problems and make the necessary fixes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/08\\\/Take-Charge-0822.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/08\\\/Take-Charge-0822.jpg\",\"width\":1024,\"height\":544,\"caption\":\"One way to define your value proposition is to compare your practice against local competitors.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-value-proposition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Getting Back to Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/3ebcafa9e3a3074f15eaf47650cfae75\",\"name\":\"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/556acf2fb6c4cd3a1d0ca0adc432dd7512b35dea1f674c680a80bd353c00c8aa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/556acf2fb6c4cd3a1d0ca0adc432dd7512b35dea1f674c680a80bd353c00c8aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/556acf2fb6c4cd3a1d0ca0adc432dd7512b35dea1f674c680a80bd353c00c8aa?s=96&d=mm&r=g\",\"caption\":\"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Getting Back to Basics | Today&#039;s Veterinary Business","description":"If your hospital is underperforming, define your value proposition, diagnose any other problems and make the necessary fixes.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Getting Back to Basics","og_description":"If your hospital is underperforming, define your value proposition, diagnose any other problems and make the necessary fixes.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2022-08-01T00:00:53+00:00","og_image":[{"width":1024,"height":544,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Take-Charge-0822.jpg","type":"image\/jpeg"}],"author":"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/"},"author":{"name":"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/3ebcafa9e3a3074f15eaf47650cfae75"},"headline":"Getting Back to Basics","datePublished":"2022-08-01T00:00:53+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/"},"wordCount":958,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Take-Charge-0822.jpg","articleSection":["August\/September 2022"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/","name":"Getting Back to Basics | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Take-Charge-0822.jpg","datePublished":"2022-08-01T00:00:53+00:00","description":"If your hospital is underperforming, define your value proposition, diagnose any other problems and make the necessary fixes.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Take-Charge-0822.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Take-Charge-0822.jpg","width":1024,"height":544,"caption":"One way to define your value proposition is to compare your practice against local competitors."},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-value-proposition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Getting Back to Basics"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/3ebcafa9e3a3074f15eaf47650cfae75","name":"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/556acf2fb6c4cd3a1d0ca0adc432dd7512b35dea1f674c680a80bd353c00c8aa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/556acf2fb6c4cd3a1d0ca0adc432dd7512b35dea1f674c680a80bd353c00c8aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/556acf2fb6c4cd3a1d0ca0adc432dd7512b35dea1f674c680a80bd353c00c8aa?s=96&d=mm&r=g","caption":"Karen E. Felsted, DVM, CPA, MS, CVPM, CVA"}}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/22186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/211"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=22186"}],"version-history":[{"count":3,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/22186\/revisions"}],"predecessor-version":[{"id":22188,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/22186\/revisions\/22188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/22220"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=22186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=22186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=22186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}