{"id":21885,"date":"2022-06-01T00:00:42","date_gmt":"2022-06-01T00:00:42","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=21885"},"modified":"2022-06-15T17:48:52","modified_gmt":"2022-06-15T17:48:52","slug":"editor-letter-report","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/editor-letter-report\/","title":{"rendered":"Incredible Insight"},"content":{"rendered":"

I must report that I hoard reports on the business of veterinary medicine. I\u2019ve saved more than 100 industry studies, benchmark publications and data guides to my desktop, all no more than a few years old. Among my favorite suppliers are the American Veterinary Medical Association \u2014 thank you, Veterinary Economics Division \u2014 Packaged Facts, the American Association of Veterinary Medical Colleges, the North American Pet Health Insurance Association, and companies like Synchrony, iVET360, Mars Veterinary Health and Banfield Pet Hospital.<\/p>\n

When I want to double-check a fact, I open my \u201cVet Studies\u201d folder. When I want to share something with readers alongside an article, I dive into the stash of PDFs and a handful of Word documents. (See the \u201cMistaken Beliefs\u201d sidebar on Page 63 for an example.)<\/p>\n

I try not to keep all those resources to myself, as valuable as they are. So, I\u2019d like to highlight a few statistics and points of emphasis that jumped out over the past few months.<\/p>\n