{"id":2114,"date":"2018-02-15T00:00:38","date_gmt":"2018-02-15T08:00:38","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarybusiness\/?p=2114"},"modified":"2022-03-10T20:50:23","modified_gmt":"2022-03-10T20:50:23","slug":"im-not-merchant","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/im-not-merchant\/","title":{"rendered":"I’m not a merchant"},"content":{"rendered":"

Dan Truffini\u2019s article \u201cDon\u2019t sell yourself short\u201d<\/a> [December 2017\/January 2018] is nothing less than disgusting. I have spent my entire 36-year career working to correct the public perception that veterinarians are not \u201creal\u201d doctors. This contemporary doctrine on veterinary practice management, which emphasizes \u201ctapping revenue potential\u201d in every way possible, distorts our image from \u201cmedical professional\u201d to \u201cmerchant.\u201d It does nothing but damage and devalue years of hard-won respect and trust.<\/p>\n

I am rather a lone voice in this new wilderness ruled by MBA wolves, so this old dinosaur is glad to be closer to the end of the road than the beginning, seeing the way in which our profession\u2019s mission has mutated, like a virus turning pathogenic, away from providing valued medical services and more toward devising new and exciting ways to suck cash out of our clients\u2019 pockets.<\/p>\n

\n

Today\u2019s Veterinary Business provides a forum for readers to comment on anything in this journal and on any topic relevant to the business of veterinary medicine. We welcome letters of 600 words or less \u2014 the shorter, the better. Please email submissions to editor Ken Niedziela at kniedziela@navc.com<\/a>. Include your name, professional degrees and credentials, workplace or city of residence, and contact information.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dan Truffini\u2019s article \u201cDon\u2019t sell yourself short\u201d [December 2017\/January 2018] is nothing less than disgusting.<\/p>\n","protected":false},"author":71,"featured_media":2116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[340],"tags":[],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-february-march-2018","column-viewpoints","clinical_topics-practice-management"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nI'm not a merchant | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I'm not 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