{"id":16634,"date":"2021-08-31T11:52:31","date_gmt":"2021-08-31T18:52:31","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=10672"},"modified":"2022-06-15T17:48:04","modified_gmt":"2022-06-15T17:48:04","slug":"tech-it-out","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/","title":{"rendered":"Tech It Out"},"content":{"rendered":"

Not too long ago, when we envisioned how artificial intelligence (AI) and the Internet of Things (IoT) would affect veterinary practices, our mental picture may have ranged from something out of The Jetsons<\/i> to a dystopian sci-fi flick. Well, that day is here, and what it actually looks like is animal hospitals serving their clients, patients and teams exceptionally well.\u00a0<\/span><\/span><\/p>\n

Two veterinary professionals at the forefront of technology adoption are finding that solutions they\u2019ve recently implemented solve a number of practice challenges \u2014 some they predicted and some they didn\u2019t. Take a closer look at these issues and how they\u2019ve been alleviated by technology.<\/span><\/p>\n

\u00a01. <\/span><\/span>Inefficient Communication<\/h3>\n

Veterinary Dental Services in Boxborough, Massachusetts, recently implemented an IoT-based workflow system that connects all of the practice\u2019s smart devices (lab units, monitoring machines, etc.) to a patient-status whiteboard and its management software. The result, says practice manager Genel Les, MBA, CVPM, CCFP, is a huge gain in communication efficiency.<\/span><\/p>\n

\u201cIt helps us see the day as an overview and what patients need to have what tasks done to them at what time,\u201d Les says. \u201cThat cuts back on the communication where we say, \u2018OK, what\u2019s left to do to Fluffy? Did somebody already run blood work on Fluffy? What time are we premedicating Fluffy? Has Fluffy\u2019s owner been called?\u2019\u201d\u00a0<\/span><\/span><\/p>\n

Now all of that information can be found in one place: a flat-screen TV mounted in the treatment room \u2014 the whiteboard \u2014 so the team can see what tasks have been done for each patient and what\u2019s still ahead. The information is also accessible from any computer or tablet device in the hospital.\u00a0<\/span><\/span><\/p>\n

\u201cOur head technician, who\u2019s in charge of everything on the floor \u2014 she used to get bombarded,\u201d Les says. \u201cSometimes the same question was asked of her three different times by three different people. It was no fault of theirs; they just wanted the information. It\u2019s really helped to lighten the load on her.\u201d<\/span><\/p>\n

Not only does this enhance workflow within the practice, but it also helps improve communication with clients, Les says. For example, say Fluffy\u2019s owner calls and asks for their pet\u2019s status. Instead of the client care specialist putting the client on hold while she tracks down the information, she can glance at the whiteboard screen and give an immediate answer. \u201cIt helps with communications not only internally but also externally,\u201d Les says.<\/span><\/p>\n

\u00a02. <\/span><\/span>Missed Charges<\/h3>\n

Another problem the workflow system solved was capturing all charges, Les says. \u201cSay we give a patient an NSAID injection,\u201d she explains. \u201cOn the anesthesia monitoring sheet within the system we\u2019ll put our initials in next to the line saying we gave the injection. It automatically flows over into our practice management software, and not only does it put it into the medical record, it bills the client for it
\nas well.\u201d\u00a0<\/span><\/span><\/p>\n

One step \u2014 digitally initialing a line in the workflow software \u2014 has replaced writing down the procedure on a physical anesthesia monitoring sheet and remembering later to enter it in the practice software. \u201cThat saves us a lot of steps and a lot of time, and capturing those missed fees has really helped our bottom line,\u201d Les says.<\/span><\/p>\n

\u00a03. <\/span><\/span>High Radiology Costs<\/h3>\n

Financial considerations piqued the interest of Karen Bradley, DVM, co-owner of Onion River Animal Hospital in Middlesex, Vermont, when she heard about AI-based veterinary radiology. Ever since her hospital switched to digital radiography 13 years earlier, they had built a radiologist review into their fee. While this step offered the doctors reassurance and confidence regarding their own interpretations, it was expensive.<\/span><\/p>\n

Along came the opportunity for the hospital to try out a machine learning\u2013based system designed to give real-time results on radiographic studies based on millions of X-ray data points. After a trial run, they were convinced to take the plunge. Notably, the cost per image was more than five times lower than it had been with a human radiologist review.<\/span><\/p>\n

\u201cOur goal was to reduce the number of cases and the cost associated with sending something to a radiologist,\u201d Dr. Bradley says. \u201cHere we are over a year later, and we have accomplished that.\u201d<\/span><\/p>\n

\u00a04. <\/span><\/span>Human Error<\/h3>\n

Dr. Bradley had a personal interest in the technology as well. \u201cI\u2019m a breast cancer survivor. And on the human medicine side, we\u2019re seeing that artificial intelligence is getting more accurate,\u201d she says, referring to a study in which an AI program produced 5.7% fewer false positives and 9.4% fewer false negatives than a human radiologist.1<\/sup> \u201cThat matters.\u201d<\/span><\/p>\n

From a clinical perspective, the biggest benefit Dr.\u00a0Bradley sees in her own practice is that the team gets the assurance they aren\u2019t missing anything so they can more confidently narrow their rule-out list. One case in particular stands out. A dog had come in for vomiting and stomach upset, so the team took radiographs as part of the workup. \u201cIt wasn\u2019t the most perfect X-ray technique, because we had part of the lung field in the image,\u201d she says.<\/span><\/p>\n

\u201cWith the dog\u2019s history of getting into the garbage, we were razor-focused on the abdomen,\u201d Dr. Bradley continues. But the AI system offered an unexpected finding: a pulmonary mass \u2014 with the highest possible <\/span>confidence interval. When the team looked at that part of the radiograph more closely, sure enough \u2014 there it was.<\/span><\/p>\n

\u201cThat lung mass went completely undetected by multiple veterinarians who had looked at these X-rays,\u201d Dr. Bradley says. \u201cIt forced us to look at that area and say, \u2018Wow, now we need to take X-rays of the chest because there\u2019s something going on there that we would have missed.\u2019\u201d<\/span><\/p>\n

Of course, AI will never replace human radiologists, Dr. Bradley says. A best-practice approach relies on both humans and AI working together synergistically.2<\/sup> She still utilizes her veterinary radiology consultants to look at a patient\u2019s individual history and bring their years of experience to bear on a case. This is especially helpful in decisions about whether to go to surgery.\u00a0<\/span><\/span><\/p>\n

\u201cThey\u2019re looking at more subtle things than the AI might pick up, and they\u2019re recalling their experience,\u201d she says. \u201cIf they suspect foreign material in the intestine and they\u2019ve been right in their 20 previous similar cases that surgery was called for, then they can say, \u2018Yes, this one needs surgery.\u2019\u201d<\/span><\/p>\n

\u00a05. <\/span><\/span>Need for Mentorship and Growth\u00a0<\/span><\/h3>\n

Dr. Bradley has found over time that many veterinarians early in their career are looking for ways to grow in confidence. This is especially true in radiology. \u201cThey want the reassurance that they\u2019re not missing anything on their X-ray read,\u201d she says.<\/span><\/p>\n

At the same time, while practice owners know that mentoring their young associates is important, finding the most effective ways to do that can be a struggle. Enter AI. \u201cTo me, this is one of the tools that can help be the little radiologist on their shoulder at the time that they need it,\u201d Dr. Bradley says.<\/span><\/p>\n

It\u2019s also great for veterinary nurses\/technicians who are interested in radiology. \u201cThey\u2019ll look at the platform a lot and get information from it, or they like to learn themselves,\u201d Dr. Bradley says. \u201cIt\u2019s great for them to be able to say, \u2018I thought that heart looked big, and look \u2014 it agreed with me.\u2019 They can also be the ones who alert you to say, \u2018You saw that the spleen was really large, right?\u2019 And I say, \u2018Oh, I missed that.\u2019 Getting that communication where we are all sharing the same set of information is great.\u201d<\/span><\/p>\n

While the practice of the future may not (yet) involve humanoid robots or wearable jet packs, the advancements that are transforming team efficiency, client communication and patient care are no less inspiring. And with innovative companies working alongside leadership teams to transform veterinary care even more dramatically, who knows where technology will take us next? <\/span><\/p>\n

SUCCESS STORY<\/h2>\n

Cognitive computing search tool delivers credible medical information in seconds<\/h3>\n

The Problem<\/strong><\/p>\n

When Tyrrel de Langley, DVM, MRCVS, CIM, PMgr, CMgr, became area medical director for VCA Canada in London, Ontario, he knew things had changed since he\u2019d last been in practice. He\u2019d spent the most recent phase of his career in university lab animal medicine, and now he needed to get up to speed so he could support the veterinarians at the clinics in his region.<\/p>\n

\u201cI wanted to know what the current information was and how I could easily get it,\u201d Dr. de Langley says. \u201cI also wanted to know I could trust it. Many veterinary Facebook groups and message boards are full of anecdotal information and commentary. It\u2019s not something I\u2019m necessarily willing to bank on.\u201d\u00a0<\/span><\/p>\n

The Solution<\/strong><\/p>\n

Dr. de Langley heard about a veterinary medical search tool based on IBM Watson cognitive-computing technology that sounded promising, and it turned out to be the solution he was looking for. He could ask it a clinical question and receive relevant answers from highly regarded textbooks and peer-reviewed medical journals in seconds.<\/p>\n

For example, recently he fielded questions from VCA veterinarians about Addison\u2019s disease: What are the current recommended therapies? Do you use mineral corticoids or just a cortisone? How do you handle an Addisonian crisis? \u201cI have a recollection of what I used to do, but what I used to do is not<\/span> necessarily current practice,\u201d Dr. de Langley says.\u00a0<\/span><\/p>\n

In these situations he turns to his search tool and quickly retrieves protocols from textbooks like Blackwell\u2019s<\/i> Five Minute Veterinary Consult<\/i> and current journal article findings. He then passes the information along to his doctors who can immediately use it in practice. \u201cThey\u2019re busy seeing appointment, appointment, appointment, and I can provide them the information they need in half an hour,\u201d Dr. de Langley says. \u201cIt makes me look smart.\u201d<\/p>\n

The Results<\/strong><\/p>\n

AI has made Dr. de Langley\u2019s job far easier and allowed him to be more efficient, he says. He and his colleagues also use it to educate clients, passing along printouts for pet owners to use as they encounter other information sources online.\u00a0<\/span><\/p>\n

\u201cWe just hand it to them and say, \u2018Here\u2019s our medical veterinary reference. We want you to know as much as we do. So when you\u2019re Googling, keep this by your computer. If it\u2019s hard to understand, give us a call and we\u2019ll explain,\u2019\u201d Dr. de Langley says.<\/p>\n

Besides increasing clients\u2019 knowledge, the doctors have found that this strategy increases compliance. \u201cWhen a client can see an acknowledged third party from a textbook saying, \u2018Here\u2019s how you approach a case; here\u2019s how frequently you should do follow-up blood testing or follow-up radiographs,\u2019 that\u2019s powerful,\u201d Dr. de Langley says.<\/p>\n

And finally, having such ready access to reliable information facilitates better patient outcomes, Dr. de Langley says. \u201cIt makes our ability to reach that target easier. It\u2019s another tool in our toolkit to compel the client to make the best decision for the care of their pet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Five veterinary practice challenges solved by emerging innovations <\/p>\n","protected":false},"author":170,"featured_media":14445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[321],"tags":[],"class_list":["post-16634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clinic-innovation-guide-2021","column-features","clinical_topics-innovation-technology"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nTech It Out | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tech It Out\" \/>\n<meta property=\"og:description\" content=\"Five veterinary practice challenges solved by emerging innovations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T18:52:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:48:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/08\/CIG-2021-Emerging-Innovations.png\" \/>\n\t<meta property=\"og:image:width\" content=\"990\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Tech It Out\",\"datePublished\":\"2021-08-31T18:52:31+00:00\",\"dateModified\":\"2022-06-15T17:48:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/\"},\"wordCount\":1834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/CIG-2021-Emerging-Innovations.png\",\"articleSection\":[\"Clinic Innovation Guide 2021\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/\",\"name\":\"Tech It Out | Today's Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/CIG-2021-Emerging-Innovations.png\",\"datePublished\":\"2021-08-31T18:52:31+00:00\",\"dateModified\":\"2022-06-15T17:48:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/CIG-2021-Emerging-Innovations.png\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/08\\\/CIG-2021-Emerging-Innovations.png\",\"width\":990,\"height\":419,\"caption\":\"4 PM production\\\/shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/tech-it-out\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tech It Out\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today's Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tech It Out | Today's Veterinary Business","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Tech It Out","og_description":"Five veterinary practice challenges solved by emerging innovations","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/","og_site_name":"Today's Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2021-08-31T18:52:31+00:00","article_modified_time":"2022-06-15T17:48:04+00:00","og_image":[{"width":990,"height":419,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/08\/CIG-2021-Emerging-Innovations.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/"},"author":{"name":"","@id":""},"headline":"Tech It Out","datePublished":"2021-08-31T18:52:31+00:00","dateModified":"2022-06-15T17:48:04+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/"},"wordCount":1834,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/08\/CIG-2021-Emerging-Innovations.png","articleSection":["Clinic Innovation Guide 2021"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/","name":"Tech It Out | Today's Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/08\/CIG-2021-Emerging-Innovations.png","datePublished":"2021-08-31T18:52:31+00:00","dateModified":"2022-06-15T17:48:04+00:00","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/08\/CIG-2021-Emerging-Innovations.png","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/08\/CIG-2021-Emerging-Innovations.png","width":990,"height":419,"caption":"4 PM production\/shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/tech-it-out\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Tech It Out"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today's Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/16634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=16634"}],"version-history":[{"count":2,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/16634\/revisions"}],"predecessor-version":[{"id":17756,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/16634\/revisions\/17756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/14445"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=16634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=16634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=16634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}