{"id":1421,"date":"2017-11-06T14:43:24","date_gmt":"2017-11-06T14:43:24","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarybusiness\/?p=1421"},"modified":"2023-04-20T15:21:40","modified_gmt":"2023-04-20T15:21:40","slug":"ceva-offers-solution-errant-cat-scratching","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/ceva-offers-solution-errant-cat-scratching\/","title":{"rendered":"Ceva Offers Solution for Errant Cat Scratching"},"content":{"rendered":"

\u201cSave the couches\u201d is Ceva Animal Health\u2019s rallying cry for a new product formulated to move feline scratching behavior away from furniture and curtains to where it belongs: the scratching post.<\/p>\n

The Lenexa, Kansas, company is counting on drug-free, pheromone-based Feliscratch by Feliway to ultimately reduce the numbers of felines that frustrated owners put up for adoption or choose to have declawed.<\/p>\n

\u201cFeliscratch \u2026 will compel cats to scratch where the product is applied instead of their favorite place to scratch, which often happens to be their owner\u2019s favorite chair or couch,\u201d said Ceva veterinary services specialist Valarie V. Tynes, DVM, DACVB.<\/p>\n

Containing a territory-marking scent, the liquid formulation should be applied to a scratching post for seven consecutive days and then once at the start of weeks three and four.<\/p>\n

According to Ceva, clinical studies found that more than 80 percent of cats started to use their scratching posts within the first week of application.<\/p>\n

The American Association of Feline Practitioners takes a hard line on declawing cats, saying in a position statement that it \u201cstrongly opposes\u201d onychectomy as an elective procedure.<\/p>\n

\u201cScratching is a normal feline behavior,\u201d said AAFP\u2019s CEO, Heather O\u2019Steen. \u201cIt is veterinarian\u2019s obligation to provide cat caregivers with education on normal scratching behaviors and options for cats to exhibit appropriate scratching behavior in the home.\u201d<\/p>\n

The Ceva website www.savethecouches.com<\/a> promotes Feliscratch as a declawing alternative and outlines numerous reasons why onychectomy should be avoided.<\/p>\n

\u201cDeclawing is an extreme measure to address normal behavior in cats,\u201d Dr. Tynes said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Feliscratch by Feliway is designed to get cats to focus on their scratching post.<\/p>\n","protected":false},"author":36,"featured_media":1422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-1421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news","clinical_topics-veterinary-products"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nCeva Offers Solution for Errant Cat Scratching | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"Feliscratch by Feliway is designed to get cats to focus on their scratching post.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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