{"id":11564,"date":"2022-02-07T11:40:48","date_gmt":"2022-02-07T11:40:48","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=11564"},"modified":"2022-06-15T17:48:45","modified_gmt":"2022-06-15T17:48:45","slug":"language-get-the-word-out","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/language-get-the-word-out\/","title":{"rendered":"Get the Word Out"},"content":{"rendered":"

Have you ever been frustrated by a pet owner who didn\u2019t appreciate your preventive care recommendations or the value of annual wellness visits? If so, a new e-book from the American Veterinary Medical Association titled \u201cLanguage That Works\u201d can teach you to change your client communications and get better results. The AVMA\u2019s Language of Veterinary Care Initiative discovered the words and phrases that best resonated with clients. Let\u2019s look at three primary findings and four other best practices.<\/p>\n

1. Build Trusted Relationships<\/h3>\n

An interesting conclusion was the importance of talking to clients about their relationship with a pet and the veterinary team. Many clients perceive a veterinary visit as more of a transaction than a time for relationship-building, especially if they come in for preventive care. Clients also rely on other sources, such as groomers, trainers, pet stores and the internet, to meet their pets\u2019 needs. Ideally, veterinary practices should promote how they can help with all aspects of a pet\u2019s health, not just in emergencies or to give a vaccine.<\/p>\n

To build a relationship and trust, veterinary teams should try to remember the client and the pet\u2019s history and use specific communication, such as the word \u201crelationship.\u201d For example:<\/p>\n