{"id":11534,"date":"2022-02-04T10:29:20","date_gmt":"2022-02-04T10:29:20","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=11534"},"modified":"2022-06-15T17:48:45","modified_gmt":"2022-06-15T17:48:45","slug":"restrictive-covenants-stay-away-please","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/restrictive-covenants-stay-away-please\/","title":{"rendered":"Stay Away, Please"},"content":{"rendered":"<p>Common in veterinary practice transactions, restrictive covenants are designed to prevent the seller from soliciting clients and competing with the buyer after the sale. Through such restrictions, buyers aim to protect themselves and ensure that the acquired business does not lose value due to the seller\u2019s re-entering the market. To fulfill those objectives, a purchase agreement\u2019s restrictive covenants should be negotiated, clearly stated, endure for a reasonable period (for example, two to five years) and be practical in geographic scope.<\/p>\n<h3>Ensuring Enforceability<\/h3>\n<p>For a buyer to truly benefit from non-solicitation and non-competition provisions, both parties should engage attorneys familiar with the relevant state laws. One case decided by a Pennsylvania appeals court in 2017 illustrated this point and underscored the importance of negotiating an effective restrictive covenant.<\/p>\n<p>In Joseph v. O\u2019Laughlin, the <a href=\"https:\/\/todaysveterinarybusiness.com\/seal-the-deal\/\">buyer and seller executed an agreement<\/a> for the $750,000 purchase of a veterinary hospital. A five-year restrictive covenant prohibited the seller from directly or indirectly engaging or participating in competitive business within a 50-mile radius of the hospital. The seller also was prohibited from soliciting past, present or future clients of the practice during those five years.<\/p>\n<p>However, six months after the transaction closed, the seller asked the county zoning board to approve a veterinary hospital eight miles from the buyer\u2019s. The seller\u2019s other steps included:<\/p>\n<ul>\n<li>Forming a limited liability company on behalf of the hospital he intended to open.<\/li>\n<li>Creating a social media page for the new hospital and using the account to connect with former clients.<\/li>\n<li>Purchasing veterinary equipment.<\/li>\n<\/ul>\n<p>The social media page announced that the new hospital was \u201cComing soon.\u201d A web link directed visitors to the hospital\u2019s map location and written driving directions.<\/p>\n<p>When the buyer learned what had happened, she sued and requested an injunction to enforce the restrictive covenant, permanently restrict the seller from operating the planned veterinary hospital and prohibit him from seeking zoning approval. The trial court agreed and awarded a permanent injunction.<\/p>\n<p>Unhappy with the outcome, the seller appealed, arguing that he did not violate the restrictive covenant because his actions were \u201cpreparatory\u201d and did not constitute practicing veterinary medicine. The appeals court rejected the arguments, concluding that the seller\u2019s social media posts, \u201cComing soon\u201d announcement, map directions and communications were for the sole purpose of informing followers and former clients that he intended to open a hospital and solicit their business.<\/p>\n<h3>Key Takeaways<\/h3>\n<p>The Joseph case offers veterinarians and their legal counsel this advice about restrictive covenants in practice transactions:<\/p>\n<ul>\n<li>In some states, organizational and preparatory measures related to the future operation of a veterinary hospital and done before the expiration of a restrictive covenant could violate the covenant.<\/li>\n<li>Veterinarians and their legal counsel should consider negotiating any inclusion of preliminary and preparatory activities in a covenant.<\/li>\n<li>The use of social media to communicate with the public about veterinary services can violate a restrictive covenant.<\/li>\n<li>Social media comments made by the seller\u2019s former clients hurt his case and highlighted that the pet owners intended to renew their commitment to him when he opened his practice. For example, one former client wrote that the seller was the only veterinarian she had ever used and that she was hopeful he would be back soon. Another client \u201ccouldn\u2019t wait for the new hospital to open\u201d and thought the seller was a \u201csuper great vet.\u201d<\/li>\n<li>Non-compete covenants ancillary to the sale of a business serve a useful economic function. Courts recognize that sellers receive a premium in exchange for their promise to not interfere with a buyer\u2019s new business.<\/li>\n<li>A buyer looking to enforce a covenant must prove that a seller\u2019s conduct caused harm. For example, the buyer in the Joseph case showed that the seller\u2019s social media account hindered her opportunity to retain clients.<\/li>\n<li>A seller planning any activity that might be considered remotely competitive should ensure that the restrictive covenant contains a clear exception. For example, a seller might want to treat a particular animal species, do house calls or relief work, consult for a pharmaceutical company, or provide off-hours <a href=\"https:\/\/todaysveterinarynurse.com\/clinical_topics\/emergency-medicinecritical-care\/\">emergency services<\/a>.<\/li>\n<li>The purchase agreement should fully inform the buyer if a seller has a second veterinary practice within or near the restricted region.<\/li>\n<li>A court does not want to guess what is and isn\u2019t restricted. Therefore, carefully crafted, detailed covenants are crucial in any purchase agreement.<\/li>\n<li>The most critical point is that the enforceability of a restrictive covenant depends on your state\u2019s laws.<\/li>\n<\/ul>\n<hr \/>\n<h3><span style=\"color: #008000\">YOU\u2019RE TOO CLOSE<\/span><\/h3>\n<p>The appropriate scope of geographic exclusivity in a restrictive covenant depends largely on a veterinary practice\u2019s locality and state. For example, a 25-mile radius might be reasonable in upstate New York but certainly not in Manhattan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restrictive covenants serve a critical purpose in a newly purchased clinic\u2019s continued success.<\/p>\n","protected":false},"author":261,"featured_media":11535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[299],"tags":[],"class_list":["post-11534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-february-march-2022","column-legal-lingo","clinical_topics-legal-issues"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stay Away, Please | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Restrictive covenants are designed to prevent a seller from soliciting clients and competing with a buyer after the sale.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stay Away, Please\" \/>\n<meta property=\"og:description\" content=\"Restrictive covenants are designed to prevent a seller from soliciting clients and competing with a buyer after the sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/restrictive-covenants-stay-away-please\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T10:29:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:48:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/Legal-Lingo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter H. 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