{"id":11242,"date":"2021-12-01T00:00:40","date_gmt":"2021-12-01T00:00:40","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=11242"},"modified":"2022-06-15T17:48:14","modified_gmt":"2022-06-15T17:48:14","slug":"millennials-veterinary-pet-owners","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/millennials-veterinary-pet-owners\/","title":{"rendered":"Gen M"},"content":{"rendered":"

Not only are millennials the largest pet-owning demographic in the United States, but they recently surpassed baby boomers in veterinary spending. As you probably know, Millennials were born from 1981 to 1996, so they are now 25 to 40 years old. The generation is more educated than any other, and among bachelor\u2019s degree holders, women outnumber men. As a group, millennials get married or start a family later than earlier generations.<\/p>\n

The characteristics of any generation tend to influence their spending habits and what they want from a business. So, understanding what millennials value and the services they want puts veterinary practices in a great position to build strong client loyalty.<\/p>\n

Now, a few words of caution before I continue. Numerous surveys and statistics reveal what millennials want when they visit your practice. But remember that surveys have limitations. It wouldn\u2019t be wise to make significant changes to your protocols simply based on statistics. Likewise, avoid generalizations about millennials or any generation. You might, for example, assume someone older doesn\u2019t use technology. Yet my 86-year-old father uses an Apple Watch, smartphone, iPad and laptop. He texts all the time and does Zoom calls. The best approach to building loyalty is to see each client as a unique pet owner and strive to provide the desired service.<\/p>\n

With that disclaimer in mind, let\u2019s look at specific actions that veterinary teams can take to build loyalty with millennial pet owners.<\/p>\n

Create a Personalized Experience<\/h3>\n

Millennials want friendly, personalized service<\/a>. But wait, isn\u2019t that what all clients desire? Yes, but the difference is millennials want to feel connected to a business and be at the center of the service experience more than older generations do. More specifically, millennials seek customized services based on their wants and needs. Surveys show that millennials pamper their pets and value relationships with team members who also pamper a pet. They want to visit a clinic where everyone shows a sincere interest in them and their pets.<\/p>\n

To deliver a personalized experience, use engaging comments and questions focused on a millennial\u2019s pet. Here are examples:<\/p>\n

ENGAGING COMMENTS<\/strong><\/p>\n