{"id":11171,"date":"2021-12-01T00:00:35","date_gmt":"2021-12-01T00:00:35","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=11171"},"modified":"2022-10-01T23:50:05","modified_gmt":"2022-10-01T23:50:05","slug":"veterinary-wellness-care-1221","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-wellness-care-1221\/","title":{"rendered":"All\u2019s Well That Ends Well"},"content":{"rendered":"<p>When looking at pet wellness plans, I see detailed programs designed to support good health and encourage well-being and then informal programs that integrate preventive care into a veterinary practice\u2019s routine. Let\u2019s start by examining what I do at my hospital and then talk about the programs offered by corporate players.<\/p>\n<p>I never considered offering a formal wellness plan for three reasons:<\/p>\n<ul>\n<li>It seemed like quite an undertaking.<\/li>\n<li>I didn\u2019t have the staff to support it.<\/li>\n<li>I didn\u2019t know where to start.<\/li>\n<\/ul>\n<p>Years before I opened my practice, I knew I wanted to offer an experience like the one I had when working in the human medical field. That meant exams and laboratory tests \u2014 services that people commonly receive from their doctors. My goal also was to make quality veterinary care affordable for most clients, so I customized it to fit a pet\u2019s needs and the owner\u2019s budget. With that in mind, here\u2019s what I did.<\/p>\n<p>First, I accepted that most pets, especially those 5 years and older, need twice-yearly exams to detect and treat problems early. This approach meant that my team and I needed to educate clients through handouts and discussions.<\/p>\n<p>Once a year, the visit includes a complete physical exam, urine and fecal analyses, a heartworm test for dogs, vaccine titers and a blood profile. All are discounted. I do not discount the biannual visit except for the blood test. (The heartworm and titer tests are not performed then.)<\/p>\n<p>We offer on every surgery and dental cleaning fee estimate a discounted arthritis evaluation \u2014 a radiograph of the hips and knees. Clients who opt in learn valuable information about their pets\u2019 joints and might start the animal on a supplement regimen.<\/p>\n<p>Most of my clients accept and want this high level of <a href=\"https:\/\/todaysveterinarybusiness.com\/preventive-care-paradox\/\">preventive care<\/a>, and we encourage them to purchase pet health insurance to help pay for it.<\/p>\n<p>Practitioners who want a more centralized process can look at corporate programs such as Idexx\u2019s Petly Plans and Covetrus\u2019 VCP.<\/p>\n<p>A formal plan\u2019s components might include unlimited office visits, <a href=\"https:\/\/todaysveterinarypractice.com\/canine-vaccination-guidelines-key-points-for-veterinary-practice\/\">routinely recommended vaccines<\/a>, one or more comprehensive physical exams, early screening for serious illnesses, and discounts on various products and services \u2014 perhaps 5% to 20%. An annual dental cleaning, for example, might be provided at no extra charge or a significantly reduced fee.<\/p>\n<p>These plans deliver to clients predictable and reasonable monthly payments. For the practice, the benefits include:<\/p>\n<ul>\n<li>Another company taking on the administrative responsibilities.<\/li>\n<li>Greater client loyalty.<\/li>\n<li>Improved compliance with recommended services and products.<\/li>\n<li>Consistent monthly income.<\/li>\n<\/ul>\n<p>So, you have two basic options. The formal one is to sign up with a company that can help you customize and administer the plan. Or if you prefer, you can do as I did and make wellness a daily part of pet care. That approach works well for me and my clients, and we see the results: happier owners and healthier pets. And because it\u2019s tailored to the pet\u2019s needs and the client\u2019s budget, the acceptance is high.<\/p>\n<p>It\u2019s a win-win for everyone.<\/p>\n<hr \/>\n<h3><span style=\"color: #008000\">DID YOU KNOW?<\/span><\/h3>\n<p>Wellness exams bring in up to 30% of the revenue at small veterinary practices, according to the American Veterinary Medical Association\u2019s \u201c2020 Economic State of the Veterinary Profession\u201d report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A wellness plan might include unlimited office visits, vaccines, physical exams, early screening for serious illnesses, and discounts on various products and services.<\/p>\n","protected":false},"author":226,"featured_media":11172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[312],"tags":[],"class_list":["post-11171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-december-2021-january-2022","clinical_topics-patient-care"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>All\u2019s Well That Ends Well | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Practices can choose a vendor\u2019s wellness-care platform or create their own. Either way, the pet and clinic benefit.\u00a0\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All\u2019s Well That Ends Well\" \/>\n<meta property=\"og:description\" content=\"Practices can choose a vendor\u2019s wellness-care platform or create their own. Either way, the pet and clinic benefit.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-wellness-care-1221\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-01T00:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-01T23:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/11\/Wellness-Care.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shawn Messonnier, DVM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shawn Messonnier, DVM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/\"},\"author\":{\"name\":\"Shawn Messonnier, DVM\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/60899b9f5a2826495ec09ef01fb771a6\"},\"headline\":\"All\u2019s Well That Ends Well\",\"datePublished\":\"2021-12-01T00:00:35+00:00\",\"dateModified\":\"2022-10-01T23:50:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/\"},\"wordCount\":549,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/Wellness-Care.jpg\",\"articleSection\":[\"December 2021\\\/January 2022\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/\",\"name\":\"All\u2019s Well That Ends Well | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-wellness-care-1221\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/Wellness-Care.jpg\",\"datePublished\":\"2021-12-01T00:00:35+00:00\",\"dateModified\":\"2022-10-01T23:50:05+00:00\",\"description\":\"Practices can choose a vendor\u2019s wellness-care platform or create their own. 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