{"id":1100,"date":"2017-10-01T00:00:18","date_gmt":"2017-10-01T00:00:18","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarybusiness\/?p=1100"},"modified":"2022-03-17T20:34:01","modified_gmt":"2022-03-17T20:34:01","slug":"the-calm-after-the-storm","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/the-calm-after-the-storm\/","title":{"rendered":"The Calm After the Storm"},"content":{"rendered":"<p>When faced with an angry client, veterinary team members tend to have two default responses: They either become defensive or suffer in silence. Unfortunately, neither response makes an unhappy client feel any better.<\/p>\n<p>While no one likes to be confronted by a livid pet owner, team members who are trained to respond with compassion will find these encounters less stressful and will be better able to reach a positive outcome.<\/p>\n<p>Here are steps all team members can use with a disgruntled client.<\/p>\n<h3>Stay Calm<\/h3>\n<p>Clients sometimes take out their anger on employees even though no one in the practice did anything wrong. In these instances, it\u2019s human nature to feel unjustly accused or insulted. Your first tendency may be to react with argumentative or defensive comments as well as nonverbal body language such as an irritated expression.<\/p>\n<p>To avoid escalating tensions, try to respond to angry clients by keeping a calm demeanor. Focus on taking deep breaths and controlling your emotions. Remember, staying calm is not the same as being silent. In fact, silence can be aggravating to clients who seek solutions to their problems or want to feel heard.<\/p>\n<h3>Try to Understand<\/h3>\n<p>Striving to understand why a pet owner is angry is the most critical step in the process of communicating with these clients. Anger is often referred to as a \u201csecondary emotion\u201d because it\u2019s a protective mechanism for people who are experiencing painful primary emotions, such as fear, sadness or grief. Appreciating this concept makes it easier to respond with kindness to irate clients.<\/p>\n<p>To identify possible underlying emotions triggering anger, allow clients to vent their frustrations and thoroughly explain why they\u2019re upset. Avoid interrupting someone too quickly, as this may exacerbate the anger. Listen carefully to clearly determine causes for the client\u2019s anger. Do they have legitimate complaints? Are they under stress? Are they afraid their pet may die? Are they grieving the loss of a pet? Do they seek attention or reassurance?<\/p>\n<p>When you correctly identify underlying motivators for behavior, you\u2019re more likely to respond appropriately. Another way to uncover the client\u2019s feelings is to ask open-ended questions, which help to avoid assumptions and ensure you discover all the reasons the client is distressed.<\/p>\n<p>Here are examples of excellent questions to ask:<\/p>\n<ul>\n<li>\u201cCan you tell me more about what happened?\u201d<\/li>\n<li>\u201cMrs. Taylor, I know this is a difficult time. Tell me what you\u2019re thinking about your options for care.\u201d<\/li>\n<li>\u201cAre you concerned that Bella is having complications?\u201d<\/li>\n<li>\u201cMr. Wright, I sense you\u2019re frustrated. What can we do to help?\u201d<\/li>\n<li>\u201cI know you\u2019re angry that Dr. Fowler didn\u2019t call you back. Is there anything else?\u201d<\/li>\n<\/ul>\n<p>Remember that some people use anger as a shield for fear or sadness. They act angry when in reality they\u2019re scared or sad about their pet\u2019s condition. Clients may be afraid they can\u2019t afford to pay for medical services, afraid of how family members will react or afraid their pet is going to die. In these situations, it\u2019s helpful to use phrases such as, \u201cI know Charlie is a beloved member of your family and we will do everything we can to help him.\u201d<\/p>\n<h3>Apologize When It\u2019s Appropriate<\/h3>\n<p>Be sure to apologize when mistakes are made. Quick apologies usually serve to defuse anger. Offer an apology if someone on the team failed to provide excellent service or deliver on their promise. Examples of times when an apology is warranted include forgetting to send medications home with the pet, failing to prepare a prescription on time and not making return calls as promised.<\/p>\n<p>Saying, \u201cI\u2019m sorry,\u201d may be appropriate at other times, but the expression is used to convey sympathy. For example, you may say, \u201cI\u2019m sorry, but Dr. Taylor just got called away to treat an emergency\u201d or \u201cI\u2019m sorry for the communication breakdown.\u201d In these instances, the practice team didn\u2019t do anything wrong, but you want to let the client know that you\u2019re sorry she has been inconvenienced.<\/p>\n<h3>Seek to Connect<\/h3>\n<p>People want to be heard. Clients appreciate team members who listen and express empathy. Listening is an active process. Use body posture and facial expressions to convey interest and a genuine desire to help. For example, lean forward slightly, nod and maintain eye contact. Strive to validate clients\u2019 emotions and convey empathy with statements such as:<\/p>\n<ul>\n<li>\u201cI know this was an unexpected illness and how much Sophie means to you.\u201d<\/li>\n<li>\u201cI bet it was frustrating to go through that experience.\u201d<\/li>\n<li>\u201cI understand you\u2019re angry.\u201d<\/li>\n<li>\u201cI know this is an upsetting situation.\u201d<\/li>\n<li>\u201cI realize this is a difficult time for you.\u201d<\/li>\n<\/ul>\n<h3>Problem-Solve<\/h3>\n<p>Since clients may become angry about fees, make sure everyone on the team is trained to confidently communicate the value of services and the payment options. For example, you may say: \u201cI know you weren\u2019t expecting these expenses. The testing Dr. Smith recommended will help determine how to best treat Bucky. We do have several payment plan options for our clients. May I discuss these with you?\u201d<\/p>\n<p>When people are unhappy about service, they want someone to resolve the problem. Clients don\u2019t want to hear excuses or details about your policies. Even if you\u2019re unsure how you can solve a client\u2019s problem, express a desire to help and offer reassurance that you\u2019ll do your best to assist. Here are helpful phrases to use:<\/p>\n<ul>\n<li>\u201cLet me see what I can do.\u201d<\/li>\n<li>\u201cWe appreciate your feedback.\u201d<\/li>\n<li>\u201cThanks for bringing this to my attention.\u201d<\/li>\n<\/ul>\n<p>The next step, if at all possible, is to take action to assist clients. This may mean getting additional information for pet owners and telling them what you can do to help. For example, if a client is upset that the doctor hasn\u2019t called as promised, assure him that you\u2019ll do everything you can to find out the reason for the delay and facilitate a return phone call. Perhaps you can convey information from the technician that will satisfy the client pending the phone call.<\/p>\n<p>Be sure to set realistic expectations for clients. Don\u2019t promise a quick return phone call unless you\u2019re certain the veterinarian will call right away.<\/p>\n<p>If a client\u2019s anger escalates despite your best efforts to help, politely confront the unacceptable behavior. It\u2019s appropriate to say, \u201cMr. Jones, I\u2019d like to help you, but the level of your anger is making it difficult for us to work together to resolve this issue.\u201d It can be helpful to ask the client what she wants or what will make her happy.\u00a0 You can say, \u201cMrs. Clark, we value you as a client. What can I do to help you?\u201d<\/p>\n<p>Remember that everyone has a bad day occasionally and you may be in the line of fire that day. People love their pets, so they may be under considerable stress in a veterinary hospital. Teams trained to defuse clients\u2019 anger help raise the level of service for the practice and can help more pets get the care they deserve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soothe angry pet owners and raise the level of service by training the team to listen carefully and respond the right way.<\/p>\n","protected":false},"author":25,"featured_media":1101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[333],"tags":[],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-october-november-2017","column-talk-the-talk","clinical_topics-client-communication"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - 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