{"id":1093,"date":"2017-10-01T00:00:15","date_gmt":"2017-10-01T00:00:15","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarybusiness\/?p=1093"},"modified":"2022-03-17T20:30:37","modified_gmt":"2022-03-17T20:30:37","slug":"earn-big-returns-hospital-face-lift","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/earn-big-returns-hospital-face-lift\/","title":{"rendered":"Earn Big Returns From a Hospital Face-Lift"},"content":{"rendered":"<p>Do any of these scenarios remind you of your hospital?<\/p>\n<ul>\n<li>Your lobby, exam rooms and treatment areas look tired.<\/li>\n<li>You are near capacity, so you have trouble accommodating additional patients and new services.<\/li>\n<li>Your employees are bumping into each other while examining patients, running diagnostic tests or performing procedures.<\/li>\n<li>Your competitors offer services you could have if you had the space. You look at their shiny new buildings with seething envy.<\/li>\n<\/ul>\n<div id=\"attachment_1094\" style=\"width: 340px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-1094\" class=\" wp-image-1094\" src=\"https:\/\/navc.com\/todaysveterinarybusiness\/wp-content\/uploads\/sites\/2\/2017\/09\/Animal-Arts-Melrose-Before-300x187.jpg\" alt=\"\" width=\"330\" height=\"206\" srcset=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/09\/Animal-Arts-Melrose-Before-300x187.jpg 300w, https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/09\/Animal-Arts-Melrose-Before-768x479.jpg 768w, https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/09\/Animal-Arts-Melrose-Before.jpg 1000w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><p id=\"caption-attachment-1094\" class=\"wp-caption-text\">Melrose Animal Clinic before its renovation.<\/p><\/div>\n<p>If you can relate to any of those scenarios \u2014 all of them? \u2014 it\u2019s time to consider an investment in renovating your floor plan. A smart renovation doesn\u2019t have to break the bank, and it can pay for itself in no time by giving you added revenue opportunities.<\/p>\n<p>With certain renovations, you can increase patient visits, expand services, sell additional products and generate other sources of revenue while boosting the morale (and perhaps retention) of your entire team.<\/p>\n<p>Plus, the right renovation can set you apart from the competition. Imagine being able to announce to your pet community, \u201cWe now offer [new services or benefits] in our beautiful, updated practice!\u201d<\/p>\n<h3>What the Experts Say<\/h3>\n<p>Sounds wonderful, right? But where do you begin? Which renovations will deliver the biggest return?<\/p>\n<p>We asked four veterinary industry architects: Ashley M. Shoults, AIA, of Animal Arts in Boulder, Colorado; Wayne Usiak, AIA, of BDA Architecture in Albuquerque, New Mexico; and Geoff Graham and John Wiertel of Project 64 in Cleveland. Each has extensive experience in helping practices transform their space through exciting, high-return upgrades.<\/p>\n<p>\u201cWhen practices are thinking about a renovation, it\u2019s almost always for the same reason,\u201d Usiak said. \u201cThey started their practice on a budget, with limited funds. Then they\u2019ve grown, practicing high-level medicine but with basic equipment and in a cramped layout. Over time, their quality of work isn\u2019t reflected in the space.\u201d<\/p>\n<p>Practice owners often tell Usiak, \u201cWe want to offer more exams and get people through here faster, with fewer steps between operations.\u201d And he\u2019s often told that the staff is tired of old, worn-out facilities.<\/p>\n<p>\u201cIf you want to keep your staff, keep your facility up to date,\u201d he said. \u201cOtherwise, that shiny new clinic down the street looks much better.\u201d<\/p>\n<h3>Competitive Pressure<\/h3>\n<p>The opening of a nearby competitor may trigger thoughts of renovations, Shoults said.<\/p>\n<div id=\"attachment_1096\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1096\" class=\"size-medium wp-image-1096\" src=\"https:\/\/navc.com\/todaysveterinarybusiness\/wp-content\/uploads\/sites\/2\/2017\/09\/Project-64-Dental-Remodel-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/09\/Project-64-Dental-Remodel-300x225.jpg 300w, https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/09\/Project-64-Dental-Remodel.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1096\" class=\"wp-caption-text\">Project 64 turned a dark, unused nook into a practical, money-generating dental suite. A punched window introduced natural light.<\/p><\/div>\n<p>\u201cBut other times the decision revolves around a future [event] \u2014 trying to sell the practice or bring on a new associate \u2014 and a renovation will make the hospital more desirable to help make this happen,\u201d she said.<\/p>\n<p>When veterinarians call Wiertel about doing a new project, they often don\u2019t know what it entails. Therefore, Project 64\u2019s approach is analytical, always focused on the clinic\u2019s revenue potential.<\/p>\n<p>\u201cWe meet with clinics, evaluate their strengths and weaknesses, and make recommendations on what will quickly turn revenue for them,\u201d Wiertel said. \u201cPerhaps it\u2019s adjusting an office so it becomes a dental suite. Or adding a space for drop-offs, which can add 15 percent to practice revenue. When you can help a practice become analytical and remove emotion, it\u2019s amazing what you can create for solutions.\u201d<\/p>\n<p>To help you figure out which renovations may make the most sense \u2014\u00a0and cents \u2014\u00a0we asked the experts to reveal their top recommendations within three budget parameters.<\/p>\n<h3>Up to $50,000<\/h3>\n<p>Usiak: \u201cCustomers are often surprised by the difference a few cosmetic updates can make. New countertops, a good tile floor, or even painting the walls a bright new, modern color are the easiest ways to change the look of the entire hospital.\u201d<\/p>\n<div id=\"attachment_1095\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1095\" class=\"size-medium wp-image-1095\" src=\"https:\/\/navc.com\/todaysveterinarybusiness\/wp-content\/uploads\/sites\/2\/2017\/09\/BDA-Architecture-Facelift-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/09\/BDA-Architecture-Facelift-300x225.jpg 300w, https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/09\/BDA-Architecture-Facelift.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1095\" class=\"wp-caption-text\">BDA Architecture remodeled a hospital lobby through the use of fresh paint and new flooring.<\/p><\/div>\n<p>Shoults: \u201cUse color and light to create a cheerful yet calming environment that gives a good first impression. Increase daylight through skylights or new exterior windows, or by installing LED light fixtures that are more energy efficient and nicer aesthetically.\u201d<\/p>\n<p>Graham: \u201cWe focus on repurposing the existing infrastructure in ways that don\u2019t require city permits. If they\u2019re looking to grow revenue by $100,000 a year, we recommend adding dental services in an old grooming room, break room or office. Other ideas include adding cages or upgraded equipment.\u201d<\/p>\n<h3>$50,000 to $150,000<\/h3>\n<p>Usiak often recommends a new heating, ventilation and air conditioning system to increase thermal comfort and help remove odors. \u201cWhile doing that, we\u2019re able to replace [beat-up] doors and frames, add new acoustic tile ceilings that minimize noise, and add a central oxygen system and anesthesia evacuation system, which are all much safer for the staff.\u201d<\/p>\n<p>Shoults: \u201cReplacing outdated equipment and cabinetry with new, more ergonomic and appropriate versions can help both your clients and your staff feel better. And consider adding or replacing doors with glass models and installing new interior-view windows. It helps make the hospital feel larger and sends a positive message of openness to clients.\u201d<\/p>\n<p>Graham noted that structural changes may involve government permits but can be well worth it. \u201cPerhaps you can convert a large office into a small office and a small dental suite. Or partition a large treatment area to create a special treatment room, separate recovery-cage area or consultative exam rooms. More exams equal more revenue.\u201d<\/p>\n<h3>More Than $150,000<\/h3>\n<p>The experts agreed that the sky\u2019s the limit in this budget range.<\/p>\n<p>\u201cNow you can afford to move walls and upgrade ceilings, lighting, HVAC, equipment and other systems,\u201d Usiak said.<\/p>\n<p>Wiertel added: \u201cNo matter what, don\u2019t think of your clinic renovation as a project. Think of it as an investment in new revenue-generating services for your growth.\u201d<\/p>\n<hr \/>\n<h3>5 easy upgrades<\/h3>\n<ul>\n<li><strong>Lighting:<\/strong> \u201cLED lighting is one of the first new materials we incorporate into practices for an easy, big impact,\u201d said BDA Architecture\u2019s Wayne Usiak.<\/li>\n<li><strong>Dental suite:<\/strong> Project 64\u2019s Geoff Graham is a fan of adding dental suites in small, underused spaces. \u201cYou\u2019re instantly adding a competitive, high-revenue service by doing this,\u201d he said.<\/li>\n<li><strong>Smaller waiting areas and more exam rooms with exam checkout:<\/strong> \u201cTo reduce patient stress and increase staff efficiency, many hospitals are choosing to check out clients in the exam room [using tablet computers] rather than send them back to the reception area,\u201d said Animal Art\u2019s Ashley Shoults. \u201cReception desks are becoming simple greeters\u2019 stations.\u201d<\/li>\n<li><strong>New dog runs and animal holding cages:\u00a0<\/strong>\u201cClients don\u2019t want their dogs in cages, so offer new runs in vertical spaces,\u201d Usiak said. \u201cReserve your cages for essential medical purposes and invest in lasting stainless steel.\u201d<\/li>\n<li><strong>A calming environment:<\/strong> \u201cWhen you create separate cat and dog waiting areas and exam rooms with animal-friendly color palettes and pheromones, you\u2019re supporting the Fear Free movement, which pleases clients,\u201d Shoults said.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Looking for veterinary hospital upgrades that won\u2019t break the bank?<\/p>\n","protected":false},"author":27,"featured_media":1097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[333],"tags":[],"class_list":["post-1093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-october-november-2017","column-features","clinical_topics-hospital-construction-design"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Earn Big Returns From a Hospital Face-Lift | Today&#039;s Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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