{"id":10424,"date":"2021-08-01T00:00:41","date_gmt":"2021-08-01T07:00:41","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=10424"},"modified":"2022-06-15T17:48:02","modified_gmt":"2022-06-15T17:48:02","slug":"bettervet-mobile-dani-cimino","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bettervet-mobile-dani-cimino\/","title":{"rendered":"Driven to Succeed"},"content":{"rendered":"

Dr. Dani Cimino was at a crossroads with her mobile practice when she heard last summer from BetterVet, a startup house-call business co-founded by two veterinary industry veterans.<\/p>\n

\u201cI had a successful practice for many years, but at the same time, I was limited by what I could afford as far as technology and marketing,\u201d Dr. Cimino said.<\/p>\n

BetterVet, under the leadership of VetCor founder Bruce Herzfelder and former American Veterinary Medical Association president Dr. John de Jong, asked Dr. Cimino to come aboard as the chief veterinary officer. She said \u201cyes\u201d and rolled her practice, Crossroads Mobile Vet, into BetterVet.<\/p>\n

Today, a handful of mobile practices are rebranded BetterVet. The veterinarians \u2014 all BetterVet employees and Fear Free certified \u2014 are in Philadelphia, Pittsburgh, Denver and Boston, where Dr. Cimino still sees patients. Coming soon is BetterVet in Austin, Texas; South Florida; and Tucson, Arizona.<\/p>\n

The average client is a millennial, a demographic at ease with mobile apps, which is how BetterVet home visits<\/a> are requested and telemedicine<\/a> calls made.<\/p>\n

\u201cThey\u2019re used to tapping a button and getting an appointment scheduled, which is not anything I could have done as a solo practitioner,\u201d Dr. Cimino said. \u201cThen, it was me answering emails or my tech answering emails and phone calls. Now, we\u2019ve empowered clients to book their appointments and care for their pets in a way that is a much better experience for everybody.\u201d<\/p>\n

A BetterVet veterinary technician accompanies a veterinarian on house calls or is paired with a colleague on visits that don\u2019t require a doctor\u2019s presence.<\/p>\n

\u201cThey do a lot of rechecks, second vaccines on a healthy dog, our presurgical appointments,\u201d Dr. Cimino said. \u201cAnd we pay them appropriately, at least a third more than the industry standard.\u201d<\/p>\n

For patients needing hospital care, BetterVet partners with VetCor, which operates 444 clinics nationwide and opens its doors to the mobile doctors.<\/p>\n

\u201cBefore, I would refer patients to other hospitals and hope I got them back or was kept in the loop,\u201d Dr. Cimino said. \u201cNow, I can maintain ownership and control of cases that need surgery or dentals or X-rays. It\u2019s kind of the best of all worlds.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Dr.<\/p>\n","protected":false},"author":7,"featured_media":18581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[323],"tags":[],"class_list":["post-10424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-august-september-2021","column-editors-letter","clinical_topics-from-the-editor","clinical_topics-personal-professional-development"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nDriven to Succeed | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"Dr. Dani Cimino was at a crossroads with her mobile practice when she heard last summer from BetterVet, a startup house-call business.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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