{"id":10170,"date":"2021-04-27T17:32:39","date_gmt":"2021-04-28T00:32:39","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=10170"},"modified":"2022-06-15T17:47:53","modified_gmt":"2022-06-15T17:47:53","slug":"trupanion-strategic-plan-2025","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/trupanion-strategic-plan-2025\/","title":{"rendered":"Trupanion Maps a Future Beyond Insurance"},"content":{"rendered":"<p>Pet health insurer Trupanion intends to enter the food and wearable technology markets and expand farther overseas as part of a 60-month strategic plan to become a multifaceted, $1.5 billion-a-year company by 2025.<\/p>\n<p>The initiatives unveiled by founder and CEO <a href=\"https:\/\/todaysveterinarybusiness.com\/trupanion-pays-1-billion-in-claims\/\">Darryl Rawlings<\/a> in a report to shareholders are designed to \u201cexpand the reach of our core Trupanion product globally and begin the growth of new pet care brands in the animal health arena.\u201d<\/p>\n<p>The report was accompanied by news of Trupanion\u2019s 2020 performance. The Seattle company ended the year with at least two record highs: 862,928 enrolled cats and dogs and $502 million in revenue. Trupanion also posted a $5.8 million net loss.<\/p>\n<p>The <a href=\"https:\/\/s21.q4cdn.com\/119804282\/files\/doc_downloads\/2021\/04\/TRUP_2020-Shareholder-Letter.pdf\">shareholder report<\/a> highlighted six initiatives, or what Rawlings called \u201cbuilding blocks,\u201d tied to the 2025 deadline and $1.5 billion revenue goal. All the projects will \u201cbuild on our current business model and expertise\u201d and \u201cleverage the same skills and knowledge to expand into new and exciting opportunities,\u201d the report stated.<\/p>\n<p>They include:<\/p>\n<ul>\n<li>A new pet food brand, Landspath, to be sold directly through the veterinary channel starting in 2021. The diets were developed in partnership with <a href=\"https:\/\/todaysveterinarynurse.com\/articles\/developing-a-nutrition-program-in-your-practice\/\">therapeutic food<\/a> manufacturer Rayne Clinical Nutrition. \u201cIf our hypothesis is true, members with pets eating Landspath will enjoy the benefits of savings on our insurance products because we will have data to demonstrate that they are less prone to illnesses,\u201d the report stated.<\/li>\n<li>A GPS tracker managed by a start-up business unit. \u201cOur solution is to enable pet owners to instantly locate their pet using an app on their phone through a self-charging, patented GPS unit which attaches to the pet\u2019s collar.\u201d<\/li>\n<li>Selling Trupanion insurance not just in the United States, Canada and Australia but also in Japan and beyond. \u201cWe anticipate potential expansion into countries such as the U.K., Brazil and potentially parts of Western Europe.\u201d<\/li>\n<li>Two more subscription insurance brands: Furkin and PHI Direct. \u201cThese are new pet medical insurance products designed to be offered primarily online. They will offer the same high-value proposition as the Trupanion product but at different price points.\u201d<\/li>\n<\/ul>\n<hr \/>\n<p><em>Did you know a subscription to Today\u2019s Veterinary Business is free to qualified veterinary professionals? All you have to do is <a href=\"https:\/\/todaysveterinarybusiness.com\/subscribe\/\">sign up here<\/a> (and renew each year). You also can sign up to receive the Today\u2019s Veterinary Business weekly e-newsletter.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expected soon: a veterinary-exclusive food line, GPS pet tracker and additional territories.<\/p>\n","protected":false},"author":45,"featured_media":10172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-10170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trupanion Maps a Future Beyond Insurance | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Pet insurer Trupanion intends to enter the food and wearable technology markets and expand farther overseas as part of a new strategic plan.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trupanion Maps a Future Beyond Insurance\" \/>\n<meta property=\"og:description\" content=\"Pet insurer Trupanion intends to enter the food and wearable technology markets and expand farther overseas as part of a new strategic plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/trupanion-strategic-plan-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T00:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:47:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2021\/04\/Pet-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. Dunn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louise S. Dunn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/trupanion-strategic-plan-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/trupanion-strategic-plan-2025\\\/\"},\"author\":{\"name\":\"Louise S. 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