Peter Weinstein
DVM, MBA
Embracing Entrepreneurship columnist Dr. Peter Weinstein is a leader, disruptor and change agent through his three companies: PAW Consulting, Simple Solutions for Vets and Veterinary Ownership Advocates. He teaches business and finance at the Western University College of Veterinary Medicine.
Read Articles Written by Peter Weinstein
For many veterinarians, the ultimate career milestone is becoming a practice owner. Ownership offers autonomy, the ability to build your ideal clinical culture and a potentially rewarding financial future. Whether you’re considering starting from scratch or buying a practice, the journey requires careful planning, capital and a team of trusted advisers. Here’s how to get started and who you need on your team.
Step 1: Choose Your Path
The first major decision is whether to build a brand-new veterinary hospital or buy an existing one. Both routes offer benefits and drawbacks.
Starting From Scratch
Launching a practice means you control everything: location, branding, layout, equipment, staff culture and the services offered. It’s ideal for those with a clear vision and a strong entrepreneurial spirit. However, this route comes with significant risk, higher upfront costs and a potentially longer revenue ramp-up.
The pros are:
- Complete creative control. You are the architect.
- The ability to install the latest technology and design modern workflows from Day One.
- Tailored services that appeal to a client niche or underserved market.
The cons are:
- No immediate revenue stream.
- Higher startup debt and risk.
- A need for intensive planning and marketing to build clientele.
Buying An Existing Practice
Purchasing a veterinary hospital gives you instant cash flow, a built-in client base, trained staff and often an established reputation in the community. However, it also means inheriting someone else’s culture, equipment choices and possibly outdated systems.
The pros are:
- Immediate income and clients.
- In-place staff and systems.
- Easier borrowing because of historical financials.
The cons are:
- Less freedom in clinic design and branding.
- Possible staffing issues or outdated protocols.
- The risk of patient attrition if you don’t handle the transition carefully.
Step 2: Clarify Your Vision
Before securing financing or scouting locations, know which practice type you want to build or buy. Ask yourself:
- What services will I offer? Will my business be general practice, urgent care, specialty, mobile or concierge?
- What kind of clients do I want to serve? High-income, underserved, rural or urban?
- What kind of team culture do I want to create? Will I focus on personal wellness, work-life balance or high-volume medicine?
Step 3: Build a Success Team
Surrounding yourself with the right professionals is critical. Here’s who you need on your side:
Veterinary Practice Broker
If you’re buying a hospital, a broker can be invaluable. This professional will identify listings, assess the fair market value, facilitate negotiations and ensure thorough due diligence. A broker who specializes in veterinary practices understands the profession’s nuances and its unique valuation metrics.
Veterinary CPA
Your certified public accountant should have deep experience in veterinary finance. The CPA will also help you:
- Analyze financials from a target practice.
- Create projections for your startup.
- Structure your business entity.
- Maximize deductions and stay tax compliant.
Lender or Financial Adviser
You need capital. A lender experienced in veterinary financing can offer favorable terms. A financial adviser can also help with:
- Personal financial readiness
- Insurance products (life, disability and business interruption)
- Exit planning
Veterinary Practice Consultant
Look for one with veterinary-specific experience. This person can help you avoid costly missteps and assist with:
- Business planning
- Location scouting
- Staffing and HR compliance
- Workflow and hospital design
Attorney
Your lawyer, preferably a veterinary-savvy one, should review purchase agreements, lease contracts, vendor deals and employee agreements. If you’re starting from scratch, you will need guidance on:
- Entity formation
- Zoning laws
- Occupational licensing
- Regulatory compliance
Practice Manager or Leadership Coach
If you lack experience in HR, staff training or business operations, a strong practice manager can make or break your business. This person will:
- Hire and train staff.
- Oversee inventory.
- Handle scheduling, payroll,
and benefits. - Uphold the clinic culture.
Mentor or Advisory Board
A mentor — ideally someone who walked the same path — can be your sounding board. Some owners build a small panel of trusted peers, such as veterinarians, local business leaders or professors, who meet quarterly and provide guidance.
Step 4: Understand the Money
Startup costs for a brand-new practice cover real estate or leasehold improvements, equipment and furnishings, working capital, marketing and branding, licensing, information technology, and legal fees.
The cost of acquiring an existing practice includes the purchase price, working capital, legal and due diligence fees, and potential hospital upgrades.
Financing can cover most of the expenses, but you’ll likely need a down payment and strong personal financials.
Step 5: Plan the Transition
Whether you’re opening a clinic or taking over an existing one, planning for a smooth transition is crucial.
Startups should:
- Begin marketing three to six months before opening.
- Host open houses and community events.
- Consider a soft launch to fine-tune workflows.
- Utilize digital tools to enhance visibility.
- Hospital purchasers should:
- Communicate with the staff early and often.
- Retain the seller as an associate temporarily, if possible.
- Send a thoughtful introductory letter to clients.
- Maintain consistent branding initially to establish trust.
Ownership isn’t for everyone, but for many, it’s the most rewarding chapter of their veterinary career. With the proper plan, mindset and support team, you can thrive not just as a doctor but also as a leader and business owner.
RED FLAGS
Whether you’re starting or buying a veterinary practice, beware of these pitfalls:
- Overestimating revenue: Be conservative with your projections.
- Underestimating costs: Equipment, leasehold improvements and payroll often cost more than anticipated.
- Poor location: Even the best clinic won’t thrive in a low-traffic or saturated area.
- Cultural mismatches: When buying a practice, ensure the veterinary team and client base align with your philosophy.
- Ignoring personal burnout: Ownership is demanding. Set boundaries and delegate.
