For 64% of Americans, the cost of veterinary care directly impacts their decision to adopt a pet, according to Hill’s Pet Nutrition’s 2025 State of Shelter Pet Adoption report. The study also shows that emotional concerns, such as guilt and uncertainty, are growing barriers to pet adoption, especially among younger generations.
The annual report’s third edition, which surveyed 2,500 current and prospective pet owners, provided insights and opportunities to address the ongoing shelter crisis.
The key findings included:
- 63% said they would likely choose a shelter when they are ready to welcome a new pet.
- The major concerns for potential adopters are the overall cost of pet ownership (48%), veterinary care costs (64%) and the initial adoption cost (32%).
- Millennial and Generation Z respondents feel an “accessibility gap” and a pressure to meet a “gold standard” of pet care, leading to hesitation and guilt about adoption.
- While 55% of Americans are aware of fostering programs and 65% see the opportunity as a way to try pet ownership, only 11% have fostered, possibly due to confusion about costs and a fear of emotional attachment (47%).
- Of Americans who received support or resources when considering surrender, 95% kept their pets.
“Addressing the shelter crisis requires a community-centric approach, and we are dedicated to collaborating with shelters and veterinarians nationwide to find innovative approaches to improving outcomes for shelter pets,” said Dr. Chelsie Estey, Hill’s Pet Nutrition’s chief veterinary officer. “[This report] uncovers insights which empower us to help overcome existing barriers and find solutions to convert interest into adoptions.”
The report also offers practical takeaways for veterinary teams, who can use the data to educate potential adopters about the benefits of fostering, provide ongoing support for new pet owners, and share financing tools that help make lifetime pet care more affordable.
For more insights, download the report at bit.ly/4mBbaZG.