Practice Management
Stop Observing and Start Reacting
What does an independent veterinary practice need to do to meet the demand for a new way of doing business? Implement telemedicine, enrolled preventive/membership care plans, urgent care hours and hospice care.
Personal/Professional Development
My Daughter, the Veterinary Student
Veterinarians aren’t perfect, but what we do makes the world a better place for animals and people.
Pet Insurance
Why is pet insurance so polarizing?
A look at why some veterinary professionals may be resistant to the rise of pet insurance.
Veterinary Education
Vet med has suffered because of us?
The following Viewpoint is a response to the commentary of Dr. Richard Lanier, “Industry Should Start a Veterinary School."
Veterinary Education
Industry Should Start a Veterinary School
One Today's Veterinary Business reader has a new idea for a DVM program driven by industry giants.Veterinary Nursing
Technician, Not Nurse
One Today's Veterinary Business reader offers her perspective on the Veterinary Nurse Initiative.
Patient Care
Veterinary Care Needs to Be More Affordable
While the collective drive to offer the highest quality of medical care to animals is certainly admirable and consistent with the Veterinarian’s Oath, the cost of this high quality of medical care may be driving some pet owners to forgo necessary treatments.Personal/Professional Development
Another Career Option
One Today's Veterinary Business reader shines a light on an overlooked career path: laboratory animal science.Human Resources
In support of support staff
I have worked for a Kentucky veterinary hospital for 15 years.