
Pet Insurance
Pet health insurance offers peace of mind
The article “Place a Premium on Pet Insurance” [June/July 2018] advising veterinarians on the importance of proactively promoting pet health insurance and the subsequent benefits to patients, clients and practice was clearly well-intended.

Veterinary Industry
What vets want
We don’t have a shortage of veterinarians with regard to the number of veterinarians out there [“The Ripple Effect,” June/July 2018].

Merchandising
Obsolete markups
I have been a veterinarian for 15 years and have owned a successful practice for the past seven years.

Veterinary Industry
Murky writing
The writing in “The Changing Veterinary Landscape” [April/May 2018] was so jargon-laden and run-on that the article was useless.

Veterinary Industry
What dog shortage?
I am a hospital administrator in Tempe, Arizona, and have worked here for nine years.

Personal/Professional Development
Hire a business pro
During my lunch today I read the April/May 2018 copy of your magazine (along with Harvard Business Review) and enjoyed just about all of it.

Veterinary Industry
Watch your words
I received a copy of Today’s Veterinary Business this morning, and I had the same reaction as I did when I received another issue.

Patient Care
Do we really need more dogs?
The article “The Looming Dog Shortage” [February/March 2018] left me incredulous, as the author noted in the beginning paragraphs.

