Client Communication
Let’s Talk Money
Clients welcome conversations about the cost of care. While they won’t always say “yes” to your recommendations, you can improve the chances by better communicating the value to the pet.
Practice Ownership
Ready, Set, Grow!
Elevating your hospital from the status quo to something really fabulous requires an honest assessment of where you stand and then formulation of a detailed action plan.
Innovation/Technology
Let There Be Light
Laser therapy improves veterinary patient care, boosts clinic revenue and can deliver an excellent return on investment.
Staff Training
A Shared Journey
The evolution of veterinary education and successful practice requires open-mindedness and a willingness to change. Universities, employers and students all have key roles to play.
Practice Management
The Price Is Right
The Pet Owners Economic Value Study reveals what pet owners are willing to pay for veterinary care. Clients ages 19 to 29 are an attractive customer segment.
Client Communication
A balance of power
The relationship between pet owners and veterinarians is a two-way street. The digital age and the transparency it created has turned clients into pet care partners.
Personal/Professional Development
What I am looking for in a job
“A hospital that offers excellent mentorship and a positive practice culture is certainly a viable option for a first-year veterinarian like me even in the absence of room for advancement.”
Patient Care
Win the skin patient
Make your veterinary practice the go-to place for dermatologic care, from the most accurate diagnosis to the best treatments.