Merchandising
Cash in on the Opportunity
Clients want veterinarians to provide advice and recommendations about nutraceuticals. If you’re not part of the discussion and not stocking supplements, pet owners will look somewhere else.
Practice Management
From Enraged to Engaged
If your first thought is to fire cranky clients, don’t. Anyone can have a bad day or even a bad year. Dig deeper into their discontent and earn their admiration.
Innovation/Technology
3 Trends Advancing Practice Software
Mobile apps save time by quickly connecting the veterinary team to the records system and to clients. Also here to stay and evolving quickly are telemedicine and artificial intelligence.
Finance
Be Right on the Money
If you need capital for a practice start-up, upgrade or expansion, should you pursue debt or equity financing? With one you answer to a lender and the other to an investor.
Client Communication
The Choice Is Yours
When it comes to fleas and ticks, clients will be motivated to buy preventives from you if you focus on convenience, cost, compliance and a select number of products.
Pet Insurance
Insurance Assurance
Clients will follow your lead if you show confidence in pet health insurance. Veterinary teams need to choose a couple of favorite companies and brush up on policy basics. Appointing a point person is a good idea.
Veterinary Education
The Post-COVID Learner
Change is coming to traditional veterinary education. Colleges long isolated from each other would do well to share resources, expand online teaching, embrace distributive clinical training and even rethink admissions requirements.
Client Communication
Reality Checks
With chronic ear disease, follow-up care is essential to a successful outcome. Learn to boost compliance, strengthen the human-animal bond and get your patients feeling like themselves again.