Practice Management
How to Market Your Online Pharmacy
Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty.
Practice Management
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals.
Practice Management
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction.
Client Communication
Define and Refine
Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes.
Social Media
Failure’s Not an Option
Learn what to do when your social media channels stop meeting your objectives.
Practice Management
Q&A: Postcards, One-Star Reviews and Active Clients
Opening Shots columnist Dr. Ernie Ward answers your questions.
Innovation/Technology
First Impressions
Use the latest digital technology to get new pet owners to your curb or through your door and then coming back for more.
Social Media
The Inside Track
You can’t calculate ROI or progress without knowing where you began. So whenever possible, run a baseline report or download your initial social media statistics so that you can best track your success.