Merchandising
The internet script
Embrace technology and send a text or email to the client when you have verified that the prescription is ready for pickup.
Merchandising
A day in the shoes of a pharma rep
Start a conversation the next time a rep visits and learn about the client demand outside your hospital.
Merchandising
Obsolete markups
I have been a veterinarian for 15 years and have owned a successful practice for the past seven years.
Merchandising
Supplemental advice
North American supplements and nutraceuticals sales were $1.3 billion in 2016 and are expected to show continuing growth through 2019 and beyond.
Merchandising
If It’s in Stock, They Will Buy It
While it is true we want to be efficient and thoughtful with inventory counts, we can go quickly from one extreme of too much product to the other, hurting ourselves even more.
Merchandising
They’re on your team
While some veterinary professionals believe the distributor’s role is primarily that of a logistics provider, distribution has evolved to be much more than that.
Merchandising
Mix Business and Pleasure
Create a chart on which team members can write the name of a successfully treated patient. This is a critical step in achieving traction and buy-in from the staff.
Merchandising
Make your hospital a household name
Dr. David Buelna, co-owner of Circle B Veterinary Hospital, uses clinic-branded product labels to attract and keep clients.