Merchandising
From Irrelevant to Significant
Veterinary clinics that commit themselves to getting more patients on parasite protection — and doing it the right way — will see their numbers improve.
Client Communication
Buy the Dozen
Persuading clients to purchase a 12-month supply of preventives in your veterinary practice gets easier if you explain the benefits well and price your products competitively.
Legal Issues
By Popular Demand
Now’s the time for veterinarians to claim their share of the pet health supplement pie.
Merchandising
The successful product launch
Choosing a new revenue item is easy. What is time consuming, and more fruitful, is careful planning and staff and client education.
Merchandising
Lunch and Learn 2.0
What you do in advance of a staff meeting and how you utilize your veterinary sales reps can improve employee buy-in and, in turn, client compliance.
Merchandising
Who Wants Seconds?
Whether you stock therapeutic diets or partner with an online seller, the goal is the same: owner compliance and steady revenue.
Merchandising
Rise to the challenge
Are you ready to get serious about winning back your pharmaceutical revenue as opposed to throwing in the towel?
Merchandising
Re-examine your pharmacy
Whether a medication is for seizures, arthritis, allergies, inflammatory bowel disease, pain or recurrent infections, why would you continue prescribing drugs without doing frequent rechecks and laboratory testing?