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Merchandising

The Choice Is Yours

Client Communication

The Choice Is Yours

When it comes to fleas and ticks, clients will be motivated to buy preventives from you if you focus on convenience, cost, compliance and a select number of products.   
How to Market Your Online Pharmacy

Merchandising

How to Market Your Online Pharmacy

One-and-done promotional campaigns won’t sustain a valued revenue source. Email reminders, creative social media posts and an enthusiastic practice team can bring drug sales back to you.
Never Stop Learning

Merchandising

Never Stop Learning

Whether in person or online, the educating of veterinary teams by sales reps needs to remain a priority, even in a COVID world.
Improve Your Online Sales

From the Editor

Improve Your Online Sales

We’ve got the secret to making your veterinary clinic’s online pharmacy a serious moneymaker.
Sales in a Stay-at-Home World

Merchandising

Sales in a Stay-at-Home World

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.
Pick a Winner

Merchandising

Pick a Winner

Don’t try to sell every flea and tick preventive. Settle on a favorite and get to work educating your team and clients.
Is It Time for a Change?

Merchandising

Is It Time for a Change?

Core training isn’t just for the athletically inclined. Bring your teams together as often as possible to talk about retail products and client messaging.
How do you measure up?

Merchandising

How do you measure up?

Client feedback is essential for improving a practice, especially in the purchase of pharmaceuticals and food. If a pet owner is disappointed and you don’t know why and can’t make amends, you might have lost a patient.
Enjoy the payoff from a new client payment system

Innovation/Technology

Enjoy the payoff from a new client payment system

The latest technology can assist with data analytics and inventory management in veterinary practices. The ability to accept chip cards fights fraud.
Count down to 2020

Merchandising

Count down to 2020

Figure out what truly belongs in next year’s inventory for your veterinary practice and plan ways to spread the word — and education — to your team and clients.
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