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Client Communication

Advice That Pays for Itself

Client Communication

Advice That Pays for Itself

Cash-strapped clients want to provide appropriate veterinary care for their pets, and many of them are open to frank discussions about money. Be ready to propose a few financial options.
The Choice Is Yours

Client Communication

The Choice Is Yours

When it comes to fleas and ticks, clients will be motivated to buy preventives from you if you focus on convenience, cost, compliance and a select number of products.   
Reality Checks

Client Communication

Reality Checks

With chronic ear disease, follow-up care is essential to a successful outcome. Learn to boost compliance, strengthen the human-animal bond and get your patients feeling like themselves again.
It’s Always About the Money

Client Communication

It’s Always About the Money

Fixing a broken leg is simple enough, but the cost of caring for complex medical issues can vary by thousands of dollars. It's important to communicate the costs early.
Prepare for Post-Pandemic Success

Client Communication

Prepare for Post-Pandemic Success

Now is a great time to convey your practice’s brand and values through your communication, education and advertising.
Crisis Communication

Client Communication

Crisis Communication

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.
Heart-to-Heart Conversations

Client Communication

Heart-to-Heart Conversations

Getting clients on board with heartworm prevention is much easier if you lay out the facts and provide reminders now and then.   
Don’t Go Dark During Dark Times

Client Communication

Don’t Go Dark During Dark Times

Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.
Be a Guiding Light

Client Communication

Be a Guiding Light

Communicating resilience, hope, compassion and empathy during a crisis builds strong bonds between a veterinary hospital and its employees and clients.
Don’t Confuse the Issue

Client Communication

Don’t Confuse the Issue

Shared decision-making between the veterinary team and pet owner promotes better patient outcomes.
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