Client Communication
Don’t Go Dark During Dark Times
Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.
Client Communication
Be a Guiding Light
Communicating resilience, hope, compassion and empathy during a crisis builds strong bonds between a veterinary hospital and its employees and clients.
Client Communication
Don’t Confuse the Issue
Shared decision-making between the veterinary team and pet owner promotes better patient outcomes.
Client Communication
Emotional Connections
Marketing to your clients and other pet owners is more effective when you engage them and encourage their involvement. Storytelling can open the floodgates and improve your practice’s visibility.
Client Communication
Let’s Talk Money
Clients welcome conversations about the cost of care. While they won’t always say “yes” to your recommendations, you can improve the chances by better communicating the value to the pet.
Client Communication
A balance of power
The relationship between pet owners and veterinarians is a two-way street. The digital age and the transparency it created has turned clients into pet care partners.
Client Communication
A group effort
Improving client education and compliance requires proper training of the entire veterinary team. Accurate and consistent messaging is key.
Client Communication
The future is PetGen
Make way, boomers and Gen Xers. Millennials and Generation Z are remaking how Americans view pets and veterinary care.