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Client Communication

Don’t Be a Copycat

Client Communication

Don’t Be a Copycat

Your veterinary clinic's marketing must differentiate between felines and canines to appeal to their respective owners.
Rebounding From an Honest Mistake

Client Communication

Rebounding From an Honest Mistake

After panic sets in following a medical error in veterinary practice, honesty and corrective measures go a long way in preventing another mistake down the line.
Soothing the Angry Pet Owner

Client Communication

Soothing the Angry Pet Owner

You’re more likely to defuse a situation if you understand why clients become irritated.
A Matter of Life and Death

Client Communication

A Matter of Life and Death

For heartbroken pet owners and tenderhearted care providers, the human-animal bond endures to the very end.
Why I Am in General Practice

Client Communication

Why I Am in General Practice

Some of the situations I encounter nearly break my heart. Others, though, make my heart soar.
Make a Beeline for Felines

Client Communication

Make a Beeline for Felines

Cats and their owners often don’t get the attention they merit.

How to Compete With Nonanesthetic Dentistry

Client Communication

How to Compete With Nonanesthetic Dentistry

Sedation-free cleanings often don’t get the job done. Spread the word and capture more business by educating clients about pet oral health and the long-term value of your services.
Joint Responsibility

Client Communication

Joint Responsibility

The task of identifying mobility and pain issues starts at check-in (or before) and extends to everyone on the veterinary team.
As Prices Rise, Compliance Can Fall

Client Communication

As Prices Rise, Compliance Can Fall

Practice leaders should identify the shortcomings and work with the entire team to turn things around.
Vaccine Hesitancy Is Going Viral

Client Communication

Vaccine Hesitancy Is Going Viral

To counteract what pet owners think about immunizations,  you first must understand the roots of their concerns.
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