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October/November 2020

October/November 2020

Volume 4, Issue 5

View Online
Stop, Look and Listen

Social Media

Stop, Look and Listen

Your social media managers spend time pushing out great content, but do they monitor reactions and complaints? You’re asking for trouble when you ignore pointed replies and simple questions.
Onward and Upward

Practice Management

Onward and Upward

Forced to adjust amid the pandemic, we proved we’re capable of radical change. We can do a lot more, from pushing for portable licensure to embracing asynchronous learning.
Insurance Assurance

Pet Insurance

Insurance Assurance

Clients will follow your lead if you show confidence in pet health insurance. Veterinary teams need to choose a couple of favorite companies and brush up on policy basics. Appointing a point person is a good idea.
Take the Fear Out of Dermatology

Patient Care

Take the Fear Out of Dermatology

You need to get the patient into the clinic, perform diagnostic tests in a nonthreatening manner, set client expectations and schedule follow-ups.
There’s an App for That

Innovation/Technology

There’s an App for That

Communicating with clients and seeing patients remotely has never been easier.
The Post-COVID Learner

Veterinary Education

The Post-COVID Learner

Change is coming to traditional veterinary education. Colleges long isolated from each other would do well to share resources, expand online teaching, embrace distributive clinical training and even rethink admissions requirements. 
You Can Help

Human Resources

You Can Help

Recognizing signs of mental distress in team members is the first step in getting them the assistance they might urgently need.
Reality Checks

Client Communication

Reality Checks

With chronic ear disease, follow-up care is essential to a successful outcome. Learn to boost compliance, strengthen the human-animal bond and get your patients feeling like themselves again.
It’s Always About the Money

Client Communication

It’s Always About the Money

Fixing a broken leg is simple enough, but the cost of caring for complex medical issues can vary by thousands of dollars. It's important to communicate the costs early.
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