From the Editor
18 Insurers and Counting
Pet health insurance has become a $1.5 billion-a-year U.S. industry. Plus, Today’s Veterinary Business received eight Florida Magazine Association 2020 Charlie Awards.
Practice Management
My Dog Broke His Leg
Sure, veterinary practices are super busy, but curtly turning away emergency cases or making pet owners endure long, silent waits won’t endear clients to your hospital. Video or audio visits, anyone?
Practice Management
Seeing Is Believing
Words on a computer screen or smartphone carry only so much weight. Making a video pitch to job candidates can elevate your practice’s recruiting efforts.
Client Communication
Advice That Pays for Itself
Cash-strapped clients want to provide appropriate veterinary care for their pets, and many of them are open to frank discussions about money. Be ready to propose a few financial options.
Merchandising
Cash in on the Opportunity
Clients want veterinarians to provide advice and recommendations about nutraceuticals. If you’re not part of the discussion and not stocking supplements, pet owners will look somewhere else.
Legal Issues
The First-Time Practice Owner
Opening a veterinary clinic is a fabulous opportunity, but planning for it is best done one step at a time.
Practice Management
From Enraged to Engaged
If your first thought is to fire cranky clients, don’t. Anyone can have a bad day or even a bad year. Dig deeper into their discontent and earn their admiration.
Finance
Sell Now or Later?
What likely will be the biggest financial decision of your life shouldn’t be made in haste. You can sell your practice quickly to a consolidator, hand off to an associate in 10 years or do something in between. Weigh your options and the pros and cons.