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June/July 2020

June/July 2020

Volume 4, Issue 3

View Online
Sales in a Stay-at-Home World

Merchandising

Sales in a Stay-at-Home World

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.
Crisis Communication

Client Communication

Crisis Communication

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.
We Will Bounce Back

Practice Management

We Will Bounce Back

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.
‘Yes, and’

Practice Management

‘Yes, and’

Most people and teams default to some variation of “no” or “yes, but.” The alternative is your ticket to resilience and peace.
Switching Gears

Practice Management

Switching Gears

COVID-19 forced veterinary practices to forgo clinic walk-ins and instead move to parking lot transfers. You can make such non-traditional interactions even better for the client.
What COVID-19 Has Taught Us

Practice Management

What COVID-19 Has Taught Us

We learned to navigate through the unthinkable and prepare for the unknown.
Squeaky Clean

Hospital Construction/Design

Squeaky Clean

Eliminating pathogens in the age of COVID-19 is more important than ever at veterinary hospitals. Regardless of whether you use ultraviolet light, double doors or elbow grease, attention to detail is what matters.
Pill Proxy

Patient Care

Pill Proxy

Chewable medications appeal to pets, won’t frustrate clients and will boost your veterinary business. 
Your Legal Responsibilities

Human Resources

Your Legal Responsibilities

As employment laws change or are enacted, practice owners and managers need to be cognizant of all the twists and turns. An array of online resources is available to explain the details, or you might want to consult an attorney.
Heart-to-Heart Conversations

Client Communication

Heart-to-Heart Conversations

Getting clients on board with heartworm prevention is much easier if you lay out the facts and provide reminders now and then.   
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