
Personal/Professional Development
Do the Math Before Choosing an Employer
To find the best fit, weigh a veterinary practice’s many attributes and trust your intuition.
Social Media
Promote the Benefits, Not the Features
Celebrating your new tools, technology and certifications is fabulous, but clients want to know what’s in it for them and their pets.
Practice Management
Q&A: Cliques, Client Complaints and Same-Day Appointments
Opening Shots columnist Dr. Ernie Ward answers your questions.
Finance
Roth Contributions and Your 401(k)
Investors sometimes need to be prognosticators when earmarking pretax and after-tax dollars.
Practice Management
Coaching the Talkative Doctor
Data will tell you whether your veterinarian needs to speed things up or is doing just fine.
Personal/Professional Development
Engaging Gen Z in the Veterinary Workforce
83% of Gen Zers see mentorship as very important in their careers.
Legal Issues
Every Practice Needs a Legal Framework
Sole proprietorship? S corp? C corp? General partnership? Start by consulting an expert and considering the liability and tax implications.
Finance
The Great Compression, Year 3
2025 has been quite a year for megamergers, shutdowns and regulators moving in for a closer look.


