Innovation/Technology
Veterinary Telemedicine: Are We Leading?
The profession must steer efforts to adapt digital tools to pet health care. Failure to do so will see clients choose pioneering practitioners.
Client Communication
Reach Out and Touch Someone
Focused marketing efforts can cure the ups and downs of seasonality.
Practice Management
Rethinking the Sales Funnel
Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.
Personal Wellness
The Surfer’s Guide to Life
Every once in a while, we come across a reminder that there is another way — a middle path — that resonates with us.
Patient Care
Make Surgery an Exceptional Experience
Top-notch communication and protocols will wow clients and ensure the best possible care of their pets.
Finance
A Budget Can Help You Reach Your Goals
A tangible spending plan is your vision for the future and is important for the financial health and success of your practice.
Human Resources
3 H.R. Challenges and What You Can Do
Here’s what you need to know about managing millennial employees, instituting drug testing and granting paid leave.
Social Media
Get With the Program
The most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.