Practice Management
Outmarketing the Big Guys
Bold strategies, personalized care and a community-driven identity can make your independent practice stand out.
Client Communication
Extra Special Veterinary Care
Some clients don’t understand the reason for a referral, but proper messaging can put their pets in the right hands.
From the Editor
Whisker Wisdom
Veterinary clinics can thrive financially if they use cat-friendly practices and follow published guidelines.
Letters to the Editor
We Must Improve the Availability of Pet Blood Products
Voluntary donation programs provide a transparent and collaborative process with the pet owner to ensure the donor’s well-being is prioritized.
Legal Issues
Best Legal Practices for Your Practice
Employment laws pose significant business challenges, but meticulous planning and ongoing compliance mitigate the risks.
Personal/Professional Development
Nine Lives
These feline-focused women are charting the course for extraordinary veterinary care.
Human Resources
How Efficient Are Your Hiring Practices?
Find out what’s working and identify areas for improvement.