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Personal/Professional Development
Redefining Retirement
Quitting their time-honored routines, three veterinarians chose new life-fulfilling pathways.
Merchandising
Supplemental Income
Follow these nine merchandising strategies to increase in-house and online sales.
Innovation/Technology
From Data to Dialogue
Harnessing your clinic’s digital records allows you to personalize client outreach and can improve patient and practice health.
Diversity and Inclusion
Early Encounters
Everyone wins when middle school kids shadow veterinary professionals.
Patient Care
When Caring Costs More
How higher prices are impacting pets, clients and the veterinary profession — and what you can do about it.
Innovation/Technology
Unleashed Potential
How artificial intelligence is changing veterinary medicine.
Client Communication
How to Compete With Nonanesthetic Dentistry
Sedation-free cleanings often don’t get the job done. Spread the word and capture more business by educating clients about pet oral health and the long-term value of your services.
Human Resources
Where Did All the Vet Techs Go?
A recent survey highlights why people leave the field and the potential solutions.
Hospital Construction/Design
Open for Business
Some hospitals are going wall-less, transforming the client experience by keeping pets and people together.
Client Communication
Diagnosis: Cancer
These six communication tips will make all the difference during a difficult time for clients.
Client Communication
Distant Docs
As the demand for virtual care grows, veterinary professionals find more work-from-home opportunities.
Veterinary Products
The Whole Picture
Veterinarians using integrative treatments are helping their patients live longer, healthier lives
Merchandising
6 Ways to Compete With Online Pharmacies
Make the filling of prescriptions requested overnight an early priority each day, just like checking your email and voicemail.
Patient Care
9 Tips to Sink Your Teeth Into
Have a wellness plan that includes dental care and price it aggressively.
Patient Care
The Cat’s Meow
If you’re dedicated to providing an exceptional experience for cats, train your staff to talk about cat care and your feline services.
Innovation/Technology
There’s an App for That
Communicating with clients and seeing patients remotely has never been easier.
Practice Management
A View From the Curb
How do clients and team members really feel about drive-up appointments? Pet owners miss the face-to-face contact, while the veterinary staff reports some pros and cons.
Client Communication
Crisis Communication
Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.
Patient Care
Pill Proxy
Chewable medications appeal to pets, won’t frustrate clients and will boost your veterinary business.
Human Resources
How the Big Dogs Recruit
Corporate-owned hospitals know what is needed to attract top talent. Private practices looking for veterinarians can compete with the giants, too.
Diversity and Inclusion
The Scourge of Discrimination
Ugly acts of bigotry and intolerance are perpetrated by colleagues and clients. Learn what your veterinary practice can do to become more diverse and inclusive.