About the Author
Linda Kaplan, the president of of BluePrints Veterinary Marketing Group, has worked in medical marketing for over 35 years.
Written By This Author

Personal/Professional Development
Nine Lives
These feline-focused women are charting the course for extraordinary veterinary care.
Personal/Professional Development
12 Specialists Leading the Way in Veterinary Medicine
Profiles of experts shaping the future amid growing industry demands.
Personal/Professional Development
Familiar Footsteps
Meet 11 veterinary families whose purpose and passion are multigenerational.
Practice Ownership
Proudly Independent
Meet 10 practice owners who choose to sail alone in a sea of consolidation.
Personal/Professional Development
22 Extraordinary Women
Meet some of the female veterinarians blazing a path for the next generation.


