Kim Cameron

Ph.D.

About the Author

Kim Cameron, PhD, is director of research for Trone Research and Consulting. Diggo is a quarterly research brief powered by Trone Research and Consulting that provides actionable market insights for veterinarians seeking to better serve today’s pet owners.

Written By This Author

Merchandising

Cash in on the Opportunity

Clients want veterinarians to provide advice and recommendations about nutraceuticals. If you’re not part of the discussion and not stocking supplements, pet owners will look somewhere else.

Patient Care

Pet Owners Beg for Nutrition Advice

Your clients struggle to navigate the saturated marketplace of pet food and treats. Are you missing an opportunity to help them?

Veterinary Industry

Ready or Not, Here Comes Walmart

A survey reveals how pet owners might respond to the retail giant’s veterinary service offerings.

Practice Management

Competing in a World of Disruption

Independent practice owners who diversify their business model can better respond to the younger generation’s demand for different types of veterinary care.