About the AuthorDan Truffini is the founder of DVM Profit Zone. Learn more at www.dvmprofitzone.com. Written By This AuthorClient CommunicationStamp Out EmailMarketing to in-boxes delivers hideous open rates, so why not do something that is sure to grab the attention of an existing or potential client? Try old-fashioned direct mail. MerchandisingThe price is not always rightMargins are the name of the game in the veterinary practice. MerchandisingDon’t Sell Yourself ShortWhether you like it or not, veterinary practices are also retailers, so now is the time to turn your austere waiting room into a moneymaker.
