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Social Media
Promote the Benefits, Not the Features
Celebrating your new tools, technology and certifications is fabulous, but clients want to know what’s in it for them and their pets.
Social Media
Develop a Social Media Policy for Your Practice
Having a social media policy in place can help you decide what, when and how to share content in a way that benefits your practice and protects your privacy.
Practice Management
Tell Everyone How You Support Mentorship
Job applicants and clients appreciate knowing what you do to enhance your employees’ growth and confidence.
Practice Management
Outmarketing the Big Guys
Bold strategies, personalized care and a community-driven identity can make your independent practice stand out.
Social Media
Rekindling the Bond
Whether your patients’ veterinary care is current or lapsed, effective marketing to their owners delivers many happy returns.
Client Communication
You Can’t Afford Not To
Veterinary practices should communicate with clients transparently and proactively to counter price resistance and sticker shock.
Social Media
A Guide to Communicating Changes to Clients and Staff
Communicating changes means clearly sharing the what, when, and why with clients and staff ahead of time.
Practice Management
Return Engagements
Better marketing and multiple communication methods can lure your missing clients.
Social Media
How to Send the Right Message
Strategic email marketing enables veterinary practices to enhance client engagement and promote their services.
Practice Management
The Good, the Bad and the ‘Ugh!’
Negative online reviews are inevitable at a veterinary practice. Whether you respond and how depends on the circumstances.
Social Media
Fill in the Blanks
Booking more appointments is about reengaging with lapsed clients, maintaining relationships and promoting your practice to new pet owners.
Human Resources
Finish the Job
Veterinary practices need a well-executed digital identity to attract potential employees and ease the application process.
Practice Management
Do It Yourself or Delegate?
Veterinary marketing has come a long way, putting pressure on clinics to handle everything, hire a partner or cut back.
Innovation/Technology
Your New Intern: ChatGPT
Use artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results.
Client Communication
Don’t Be a Copycat
Your veterinary clinic's marketing must differentiate between felines and canines to appeal to their respective owners.
Practice Management
Does Your Website Need a Refresh?
Nothing sends a worse message to online visitors than obsolete information, boring photos and broken links.
Practice Management
How to Fine-Tune Your Marketing
Focus on five principles to prevent your client communication from falling flat.
Practice Management
Multimodal Marketing
Bring the team together to figure out your “why?” Then, brainstorm content and decide what you can afford in people and time.
Practice Management
How to Market Your Online Pharmacy
Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty.
Practice Management
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals.
Practice Management
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction.
Client Communication
Define and Refine
Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes.
Social Media
Failure’s Not an Option
Learn what to do when your social media channels stop meeting your objectives.
Practice Management
How to Streamline Your Marketing
You can’t be strategic if you don’t have time to sit down, think and map out a marketing strategy.
Social Media
The Inside Track
You can’t calculate ROI or progress without knowing where you began. So whenever possible, run a baseline report or download your initial social media statistics so that you can best track your success.
Client Communication
Focus on the Positive
Share positive reviews through your team’s private Facebook group or Slack channel.
Practice Management
Think Outside the Box
If you’re working with a particular company on one marketing avenue, see whether you’re taking full advantage of its services.
Social Media
Platform Diving
Veterinary practices, particularly those that want to connect with millennials and younger generations, should consider Instagram.
Practice Management
Return to Form
By making changes to your client registration form, your practice can save time and money and have a better understanding of your clients.
Social Media
Less Ringing, More Appointments
Facebook, Google, Instagram and even business review platforms can streamline the booking process and free up your staff.