About the Author
Dr. Aaron Massecar is executive director of the Veterinary Innovation Council and the former vice president of VEGucation at Veterinary Emergency Group.
Written By This Author

Innovation/Technology
Navigating the AI Revolution
The veterinary industry is climbing the Slope of Enlightenment en route to the Plateau of Productivity.
Innovation/Technology
Navigating the New Pet Care Landscape
We’re witnessing a cultural transformation in which a patient’s emotional and physical well-being is paramount to their owners.
Innovation/Technology
Home Is the Emerging Care Site
With the assistance of technology, veterinary clients are playing prominent roles in monitoring pet health.
Personal/Professional Development
Learning to Thrive
Newly hired veterinarians and their practices have a vested interest in ensuring that continuing education satisfies their long-term needs.
Human Resources
Laws and Borders
Hiring a non-American veterinarian is easier if you familiarize yourself with the various government programs and timelines.
Personal/Professional Development
Trust Your Team to Be Great
Autonomy, a sense of purpose and well-timed feedback can elevate your employees to the next level of performance.
Innovation/Technology
The Future of Veterinary Practice
Forced to pivot because of COVID-19, the profession learned more lessons about telemedicine. The pandemic exposed clinics and clients to pet-only visits and could lead to the rebranding of relief work.
Veterinary Education
The Business of Continuing Education
Now is the time for CE providers and users to demand more from learning experiences and work together to raise the standards.
Innovation/Technology
The Next Frontier
The move toward biomarker testing is an example of the expansion of preventive, predictive, personalized and participatory animal health care.
Innovation/Technology
The not-too-distant future
The Veterinary Innovation Summit showed that pet health care is moving from reactive and acute to proactive and preventive. You can thank telehealth, wearables and other technology-driven ideas.
Innovation/Technology
Where ideas take root
The Veterinary Entrepreneurship Academy is training the next generation of veterinary business leaders.
Innovation/Technology
Get on Board or Get out of the Way
Whether you support it or not, veterinary telehealth is here to stay.
Innovation/Technology
The economics of telehealth
Providing after-hours triage care can improve client service, team morale and job attractiveness.
Innovation/Technology
The future of virtual care
The argument against virtual care in veterinary medicine often boils down to the question of whether the VCPR can be established through virtual care tools in the absence of a physical examination.
Veterinary Industry
Common ground
Working with human health companies that developed similar products removes much of the research and development cost in animal health.
Innovation/Technology
The Changing Veterinary Landscape
We are entering a time of universal access to animal health care.
Veterinary Industry
5 top trends of 2017
More veterinarians are internalizing the locus of control and taking responsibility for their own, and by extension the profession’s, development.