About the Author
Marilyn Iturri is a former editor of Veterinary Practice News magazine who has worked in the veterinary and pet publishing sector for 20 years. Also a veteran of daily newspapers, she freelances as an editor and writer for diverse clients. She lives in Southern California and may be reached at marilyn.iturri@gmail.com
Written By This Author

Finance
Savvy Spending
Making capital equipment purchases — with some strategic planning — can positively impact patient care, employee morale and practice revenue.
Client Communication
Keep Skin in the Game
A primary veterinarian managing an itchy pet’s long-term care can strengthen client loyalty by collaborating with a specialist.
Client Communication
Teamwork Makes the Treatment Work
It behooves general practitioners to stay up to date on the science of dermatology.
Patient Care
Start From Scratch in Itch Cases
A comprehensive patient history is the most important step in working up dermatology cases.
Innovation/Technology
Ace the Test
How advances in in-house diagnostics are improving veterinary care and freeing up time for the healthcare team
Innovation/Technology
Let There Be Light
Laser therapy improves veterinary patient care, boosts clinic revenue and can deliver an excellent return on investment.
Merchandising
Who Wants Seconds?
Whether you stock therapeutic diets or partner with an online seller, the goal is the same: owner compliance and steady revenue.
Merchandising
A dark secret
How one veterinarian became a diverter of pet medications, and why he might do it again.