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Merchandising
Never Stop Learning
Whether in person or online, the educating of veterinary teams by sales reps needs to remain a priority, even in a COVID world.
Merchandising
Sales in a Stay-at-Home World
Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.
Merchandising
Pick a Winner
Don’t try to sell every flea and tick preventive. Settle on a favorite and get to work educating your team and clients.
Merchandising
Is It Time for a Change?
Core training isn’t just for the athletically inclined. Bring your teams together as often as possible to talk about retail products and client messaging.
Merchandising
How do you measure up?
Client feedback is essential for improving a practice, especially in the purchase of pharmaceuticals and food. If a pet owner is disappointed and you don’t know why and can’t make amends, you might have lost a patient.
Merchandising
Count down to 2020
Figure out what truly belongs in next year’s inventory for your veterinary practice and plan ways to spread the word — and education — to your team and clients.
Merchandising
From Irrelevant to Significant
Veterinary clinics that commit themselves to getting more patients on parasite protection — and doing it the right way — will see their numbers improve.
Practice Management
Prevail at retail
Think imaginatively and freshen the look to jump-start sagging product sales.
Merchandising
The successful product launch
Choosing a new revenue item is easy. What is time consuming, and more fruitful, is careful planning and staff and client education.
Merchandising
Lunch and Learn 2.0
What you do in advance of a staff meeting and how you utilize your veterinary sales reps can improve employee buy-in and, in turn, client compliance.
Merchandising
Rise to the challenge
Are you ready to get serious about winning back your pharmaceutical revenue as opposed to throwing in the towel?
Merchandising
The internet script
Embrace technology and send a text or email to the client when you have verified that the prescription is ready for pickup.
Merchandising
A day in the shoes of a pharma rep
Start a conversation the next time a rep visits and learn about the client demand outside your hospital.
Merchandising
If It’s in Stock, They Will Buy It
While it is true we want to be efficient and thoughtful with inventory counts, we can go quickly from one extreme of too much product to the other, hurting ourselves even more.
Merchandising
Mix Business and Pleasure
Create a chart on which team members can write the name of a successfully treated patient. This is a critical step in achieving traction and buy-in from the staff.
Merchandising
Scratch that strategy
The average consumer has no objective knowledge about how to select a flea and tick product for their pet.
Merchandising
Take Stock of Your Inventory
Resolve to do better in 2018 in determining the best product mix for your practice and how many of each to have on hand.
Merchandising
In Defense of Sales Reps
Maximize the relationship with your vendors to help grow your veterinary practice and better serve clients.